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10 Mistakes to Avoid When Setting Up a Link Directory
When adding a link directory to a web site there are important mistakes to avoid, or else you'll be storing up big problems for later on. I know, because I made some of these mistakes and didn't have anyone to offer any advice or tell me what I'm about to tell you. For example if your site is about Making Candles and Candle Accessories, don't have link categories for Computers & Games, or Search Engine Optimization etc. The reason is that if you want your site to achieve a good ranking with the search engines your site should be built tightly around your theme, in this example Candles. If later, you change the category name to "Candle Lights" the link manager software will create a new page called Candle-Lights.html and you will lose the page rank you had gained for the earlier page. If your link partners linked to you because the page you put them on had a good page rank, renaming the page will cause this page rank to fall to zero. As a result your link partners may drop the link they have back to you, which is not what you ever want to happen. Once again the reason for this is to do with how search engines will rank your directory pages, so make sure these links are in place. This means making an add a link request, as if you were a visitor to your own web site. Setting up test links and making sure these links are being checked by the software so it detects when links are removed or defective. Making sure it sends out email notices correctly and check the formatting is correct when they are received. You should also check you can make backups of your link directory database and be able to restore it in the event of a problem. Tony Simpson, Has been doing Web Site Design, Promotion and Optimization for 5 years. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.
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