|
|
 |
Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign. In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign. In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your best prospects should be able to find your site virtually everywhere they surf. Web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tactics in order to keep sales up. One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and abused tactics I teach. If you don't get it, don't do it. Below is my explanation of why we write articles and other short publications in the first place. Publishing and Syndication of Your Articles A lot of people miss the boat on this one. And it's too bad that many people see that articles and other published works are important, but they don't produce quality work, therefore their work doesn't get picked up by big web sites and newsletter owners. You see, most people focus on article publishing as a way to get a link published to their site. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site. No one is READING the articles! Why? Because, honestly, they are terrible. Or they are just short of being blatant ads. People pick up on an amateur article within the first sentence or two and move on. Didn't you write your article to get traffic? Produce shoddy work and there is no click on the link. There is no traffic produced. The webmasters who focus totally on getting links as a tool to increase their pagerank in Google are missing the point entirely. The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign. When I talk to my clients about getting links, what I am talking about is getting links placed in places where human beings will see them and click on them. Not just link directories which are created solely for boosting link popularity with Google. So when you publish an article, take the time to think about what people in your market need or want to know and give it to them. And write a GOOD article! Linking is not just something that looks like this: www.power-linking-profits.com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces. Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to basic quality expectations of savvy readers in your target market. Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect. So even if someone does click on your link, they have reservations about you right off the bat before they even get to your site. This is no way to sell products and services. If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on! Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not search engine rankings! People focus too much on search engine marketing. If you do your job as a marketer, you will naturally rank high in the search engines. There is no need whatsoever to focus your marketing campaign on search engines entirely. Focus your marketing efforts on people, your customers, and you will have what I call "Natural Search Engine Rankings." You see, Google wants the most relevant results. That's where their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you are the MOST relevant site on the net in your market. Don't worry about Google. They WANT you to be #1 if you deserve to be. How to be #1? By marketing to your customers directly on sites they surf the most and being the natural relevant result in their search. Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it! That's the REAL power of linking. Copyright 2004 Jack Humphrey About The Author Jack Humphrey is the author of Power Linking 2: Evolution, now in it's 4th revision at http://power-linking-profits.com He is also the CEO of http://EquipMint.com, a membership site for anyone who sells anything online.
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
How To Triple Your Banner Click-Through-Rates Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. Online Guru or Scam Artist: How Can You Tell? You want to start your own online business. You want the financial independence from corporate America. Referral Traffic The subject of referral traffic may be a bit elementary to many folks who have been networking for a while. However, a few recent discussions with new marketers have led me to the conclusion that a brief commentary on the subject might be well received. Are Manual Surf Exchange a Dying Breed ? 3 years ago when I started trying to make money on the net, manual surf exchange were very popular, everywhere in forum or chat you could read about them. Some were very popular and others were trying to be popular. Dont Be A Reciprocal Linking Turkey! I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable. Quality Traffic & Website Promotion Helps Websites Grow Quality traffic, website promotion and product and service advertisement is the number one mission for new website owners and existing website owners that are looking to grow. Finding reliable marketing has been my goal over the past year. Reciprocal Linking Do not pay anyone or any service to submit your website to major search engines.They will just enter your site using software designed to do this, which is something you can do for yourself. Link Popularity and Your Add URL Page With all the buzz going on about the importance of a site's link popularity, the "look and feel" of your Add URL page (or whatever you have named your add URL page) has taken on an increased importance as well.On a scale of 1 to 10, how would you rate the look and feel of your site's Add URL page?During the research phase of creating my "Link Popularity IQ" Web site, I encountered Add URL pages that spanned the full spectrum of a possible look and feel rating of 1 to 10. The FREE Web Traffic Explosion Method Dear Friend,Many people like to listen to all the graphic designers and other web designers about what to do to get your website in the search engines.Be very careful, 90% of the time they have no clue. Youre Not Linking, TheyNe Cot coming! Large companies tend to spend huge amount of money on the web. They put in so much with banner ads and did all they can not to mention a single external link on their site. How To Fire Up Your Link Popularity When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master.Left, right and center gurus were telling me of the importance of having my website link on as much websites as possible. Create Top Sites To Increase Your Traffic You have a website, beautiful in design and unique in content but nobody knows about it. How to drive traffic to your website easy and free? There are many ways to do that but today I want you to tell about "Top Sites" software. How To Generate Traffic Using Public Domain Works A websites profitability depends solely on directing visitors to that website. No visitors? No sales?Its common knowledge that search engines love content related to the theme of your website. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1 There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3 Just to recap - Parts 1 and 2 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed either of these parts you will still be able to view them by clicking on the links appearing in the resource box at the end of this, Part 3. Marketing Tourism Online, Part Two: Attracting Visitors to your Website This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. The Only Traffic Secret Youll Ever Need For Your Home Based Business So what is this all important secret? It can generate you 1000's of free visitors to your site plus hundreds of links and sales.The experts have been using it for years though chances are you haven't thought much about it. How to Generate Traffic on a Zero Budget One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service.A traffic exchange is website service that enables you to view someone's website, and others in turn view yours. Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Free Traffic Course - Day 3 This is the 3rd day of "Free Traffic Course".This day will be devoted to a very important strategy of getting free targeted web site traffic - link exchange.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
