|
|
 |
Importance of Keywords - Wrong Keywords Means No Traffic!
If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don't realize that the right keywords on your website will improve your search engine rankability. When a person goes to a search engine like Google or others, they type in a word or phrase that they want information on. This is what we call a keyword. For instance if the person was looking to buy a new golf club, he might type in 'golf clubs' or 'golf shop' or another variation. So if you were a golf store you would want to have those and other related keywords within your site. So what if you understand the importance of keywords but don't do any keyword research? Instead you simply think about your product or service and come up with keywords that you think people will search for? At first this might sound like a good idea but in reality you risk losing many potential customers. What do you think happens if you pick a bunch of words or phrases that people aren't actually searching for? Or you don't think of all the hundreds of other keywords that relate to your product or service and therefore lose potential clients? You might have the best of intentions when thinking of your own keywords, but it's better to do a thorough keyword search before beginning any website project. There are a few different places that you can perform these keyword searches. 1. Wordtracker is a great online tool found at www.wordtracker.com You can sign up for a free trial to test it out. This is the most thorough keyword research tool that I have found. You can easily find several thousand related keywords in one search. I created a free ebook that you can download that will help walk you through all the steps of doing an in depth keyword research with Wordtracker. You can download it at http://www.westmarketing-design.com/wordtracker.pdf 2. Overture is actually a paid per click advertising center, but they do offer a keyword search tool if you can find it. They like to move it around a lot so it doesn't get too abused. As of this article you can find it by going to www.overture.com then clicking on 'advertiser center' in the top right corner. Then under the tools table on the right click on 'keyword selector tool'. This tool is similar to the one at wordtracker but does not give you as in depth a search nor as many options. It is still good though to use different resources so that your making sure to get all the related keywords you possibly can. 3. Teoma is an often overlooked place to also gather keywords. It is actually a search engine of its own, but has a cool little feature that can help you choose more keywords. When you type in a word or phrase to search it also gives you two sections on the right hand side that can help you out. The first is 'refine' which shows related keywords to your search that you might also want to search on. These are extra keywords. You can keep clicking on the keywords in this section with each new page offering more related searches. The second section is called 'resources' which provides websites that have gatheres links on your specific search topic. This is great to see what kind of competition you got going and check out what works and what doesn't. So there you go, three ways to conduct a really thorough keyword research. Leah West
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
How To Get Guaranteed Traffic With Overlooked And Little Used Methods Traffic. We all know that without it our sites will sit there lost in cyberspace. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 4 Parts 1, 2 and 3 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed any of these three parts you will still be able to "pick up the thread" of this subject by clicking on the links appearing in the resource box at the end of this, Part 4. Baxter Grabber - Advanced Landing Page Strategy What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond any other landing page concept in existence today. Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales It is an open internet promotion secret that the more you give away freebies, the more you attract customers the way honey attracts bees, because people like freebies.1. The Traffic Generation Breakthrough That Will Blow Your Mind Does anyone really enjoy the tedium of spending hours upon hours searching for quality link partners? I know I don't. That's why I've devised a free and incredibly easy method for generating thousands of incoming links to websites that takes the hassle out of getting other sites to link to you. Linking is Queen If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. Webmasters and Publishers: A Match Made in Heaven! It's pretty well-known that one of the best ways to drive traffic to your website is to post in various forums and leave your signature that includes a link to your site. While its true that this is a very good way to generate web traffic, how do you focus on the forums that yield the highest amount of qualified traffic?With so many new sites coming online everyday, there is even greater opportunity for driving web traffic and increasing revenue. Targeted Traffic - How Will You Achieve It? Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?If you've had your website up for even one week, you've realized that getting to the top of the search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with the search engine rules and regulations to keep your listing. Jump-start Your Link Building (without Getting Sandboxed) Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. Seven Superb Linking Strategies To Boost Traffic Stats For all the seeming "intelligence" displayed by its system, Google is still a machine. This means that its every process is determined by an algorithm that, once cracked, is susceptible to exploitation. Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking There's a stiff wind blowing in a new direction on the web. And you'd benefit from taking the time to notice the direction its headed. 3 Ways to Build Your Web Traffic Quickly It's a common story. Someone builds a great site, populates it with lots of fantastic content and beautiful graphics. Increase Online Traffic - What NOT To Do Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. Seven Red Hot Tips for Linking 1. Vary the keywords in your link 'anchor' textUnless you provide only one product or service the chances are you will want to rank for many key phrases. Vote for Your Own Website - Nobody Will Mind OK boys and girls. Today we're having a pop quiz. Reasons Why You Should Have A Weblogger Installed On Your Web Site I don't know about you, but when I built my first web site three years back I don't know anything about the webloggers. One day when I checking the features of my web host control panel (after two months of uploading my first home page) I saw the link 'Webstats'. 11 Quick Tips To Drive More Return Traffic To Your Business Website Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. 7 Steps To A Powerful, Useful Reciprocal Links Directory The ProblemNo matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much.A solid, reciprocal linking strategy, properly executed will deliver both targeted visitors and improve your web site rank for your chosen keywords and all for "no money down. Building A Business Without Advertising Your Product Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right. Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then!You write the article, and even come up with a 'catchy' title.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
