|
|
 |
Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting. He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds." Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him. High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads." Somebody please tell them about Bill Huang. "Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers - and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers." Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections - usually 56K. That leaves 13 million Americans with even slower connections - along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world. Who is monitoring your web site from Europe and Asia? "We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility - both of which are affected by transatlantic transfers." In fact, bottlenecks can develop in several spots along the transatlantic connections - bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it. The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up. Is connection speed a problem worth monitoring? In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now. Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section - 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts. "It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales." This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another... About The Author David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at: or visit his website at:
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
Reciprocal Links: Look Before You Link A reciprocal link is when a web site links to you and you link back to them.If you own a website, I'm sure you've received emails asking for link exchanges. Increasing Site Traffic Alright, so you have a website but are lacking visitors? This article will discuss in detail the different ways to generate traffic for your site. Keep in mind that the simplest, yet most foolproof and trustworthy way of gaining targeted visitors to your site, is through your site's content. Quality Traffic & Website Promotion Helps Websites Grow Quality traffic, website promotion and product and service advertisement is the number one mission for new website owners and existing website owners that are looking to grow. Finding reliable marketing has been my goal over the past year. Reciprocal Linking Overload - Any Old Link Back Will Do? Are you attempting to become a Google junior by adding thousands of links on your site? Don't bother, listen to these facts first.So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. 10 Tips to Avoid Getting Ripped Off by Web Traffic Experts If you are looking at ways to increase traffic to your website there are many things you can do. Here are 10 tips to avoid getting ripped off by the mounting army of web traffic experts. How To Get At Least 50 Visitors A Day Free How To Get At Least 50 Visitors A Day Free!Every eBusiness owner is constantly looking at ways to get free traffic to their site. After all, if you have no visitors you will never have any sales. Targeted Traffic - How Will You Achieve It? Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?If you've had your website up for even one week, you've realized that getting to the top of the search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with the search engine rules and regulations to keep your listing. Free Traffic Course - Day 3 This is the 3rd day of "Free Traffic Course".This day will be devoted to a very important strategy of getting free targeted web site traffic - link exchange. Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard. Traffic is the food that every website needs in order to remain alive and be profitable.Do you want to increase your website traffic?I know your answer is yes. Planning For Your Websites Future- Get Search Engine Traffic Five tips to effectively schedule your content.In order to get traffic on your site you need content. Increase Your Web Site Traffic With Link Building Looking for a way to increase traffic to your web site? More traffic to you web site can increase sales and advertising revenue. Once your web site is completed, the actual costs of running the web site are very minimal. Generating More Traffic to Your Website Are you looking for an effective way to generate more leads or traffic into your online business or affiliate programs? Now you can easily generate more leads and sales by using these techniques.The challenge of any online business is to generate leads which in turn will lead to sales. Reciprocal Linking Techniques Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content. Are You Guilty of Stinkin' Linkin' Thinkin'? Do you know what kind of sites are suitable link partners for your site?If you do give yourself a gold star since many seem not to. At least based on the questions I get. Increase Online Traffic with Directory Listings Some of the best advertising available online would be getting listed in directories. This doesn't mean submitting to search engines. Use Free Articles To Create High Quality Backlinks Part II The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article. 13 Steps to Increasing Your Link Luck Link development can be an absolute nightmare. It takes up most of a marketerâ??s time and the yield isnâ??t always what we originally hoped. Get More Visitors to your Website using Free Traffic Exchanges Trying to get traffic to your new website or to your gateway pages for an affiliate program can be difficult if you are just starting out and have little or no advertising budget.This article will explain how you can use traffic exchanges to get a steady stream of visitors to your website, without having break your budget or spend hours on end clicking away to get credits. The Old But Reliable Ways of Attracting Free Online Traffics Every home business owner should know that your WEBSITE TRAFFICS will determine the life span of your work at home online business. As suggested by many motivation expert, your best bet to be successful in ANYTHING you do will be to study and learn from those WHO are already successful. Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales It is an open internet promotion secret that the more you give away freebies, the more you attract customers the way honey attracts bees, because people like freebies.1.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
