|
|
 |
Optimizing Your Dead Links!
I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck's locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order. For a time, we were looking fabulous in searches on Google, but our site couldn't be found on Yahoo! Then we got the Yahoo search engine figured out ? but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all. The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site's pages optimizing like crazy. Poof! We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh? Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing. And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria - #1! Retirement Victoria BC - #1! Tax planner Victoria - #1! And so on. I was thrilled. I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about our website updates each month. I uploaded the new articles. One was about the wonders of technology. I encountered some weird loading prompts. I checked the website. It was extremely slow in loading. I checked it again. The main page was a dead link this time! I checked again, and while the main page loaded, the navigation bar only loaded partially. Dead link. Slow load. Nothing! Here I had spent all this time optimizing pages and on the day it works, people will be clicking through to dead links! So I am now leaning out the second storey window, holding the computer by the cords in one hand, whilst finishing this article in the other. Should I drop the computer on the street? Come on! Lemme do it! Please! I'm swinging it around now like a lasso. I think I can hang it up on the telephone wires like an old pair of sneakers! About The Author Rick Hoogendoorn is an 'associate' and 'pessimistic optimizer' with Cheri Crause & Associates Inc. in Victoria, BC. Cheri Crause is a certified financial planner in the same town. www.chericrause.com
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
Ten Ways To Effectively Increase Your Site's Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. How To Find Relevant Web Sites For Link Exchanges If you've been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people looking for whatever you have will find your site, the more traffic you will get and the more sales you will make! So just how do you go about finding webmasters who are willing to place a link to your new site onto their site?When your site is brand new, your best bet is to type your key words or phrases into a search engine and see what comes up. Do You Need to Marry The Daughter? For the sake of this article let's forget about search engines, paid leads and your own affilate programs. Let's concentrate instead on pro's and con's of putting much effort into recruiting downlines in those multi-level "viral" programs that are intended to help you promoting. The Basics of Asking for a Reciprocal Link Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The #1 Secret For Building Website Traffic The number one question among webmasters is "How can I increase the number of visitors to my website?". There are several ways, but adding content to your site is the most effect method there is. No Cost Ways To Increase Your Web Site Traffic Promotion Web site traffic promotion is crucial in today's Internet world. You must get the word out on your website, otherwise your sales will suffer. 5 Free Ways to Increase your Website Traffic I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more. John Reeses Top Traffic Secrets! Track all sources of traffic generation.John Reese stresses the need to track where all traffic comes from and at what cost. Reasons Why You Should Have A Weblogger Installed On Your Web Site I don't know about you, but when I built my first web site three years back I don't know anything about the webloggers. One day when I checking the features of my web host control panel (after two months of uploading my first home page) I saw the link 'Webstats'. Be Number One The trick to making it REALLY big on the internet biz channel these days is to become an authority. It doesn't matter what the subject is, if you are THE authority on it, you'll be making money in no time!Imagine it, you want to become involved in the world of selling candle wax. Secret to Increase Traffic from Banner Exchanges IntroductionBanner exchanges allow you - as a website owner - to exchange traffic with other website owners. There are many banner exchange networks that provide a free banner exchange program. Website Traffic: 10 Blazing Secrets To Increase Your Sales The more traffics you get at your website, the more your chances of making a sale increases.Here are 10 blazing website traffic secrets to help you succeed:1. Traffic Tips To Get People To Your Website Let's talk traffic and how to get it. Your website has at most, 10 seconds to grab the attention of your visitor, so you need to have something "interest grabbing" above the fold. A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2 Just to recap - Part 1 of this article outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed Part 1 you will still be able to view it by clicking on the links appearing in the resource box at the end of this, Part 2. Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site. How to Get Your Traffic to Take Off in a Hurry without Paying a Dime The desire of every webmaster and in fact anybody with some sort of web presence, it to increase their traffic in a hurry. Higher traffic automatically means more revenue for the website, it hardly matters what the websites' business is. The Most Common Small Business Web Site Traffic Killers A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article. Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales Do you want to pump up sales at your website?If you answer, yes, today is your lucky day.Below are web site marketing, 10 volcanic ways to erupt your sales starting now?1. Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Common Sense Link Exchange Creating a simple links page to exchange links for the purpose of higher search engine ranking is a bad idea. Now you're probably saying to yourself why else would I make a links page? The answer is simple.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
