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Turn One-Time Hits Into Repeat Visitors


Every website owner faces the same challenge: How to get more traffic to their website.

"Build it and they will come" worked for Kevin Costner in "Field of Dreams," but that approach leads to bankruptcy and a failed business when it comes to your website.

Any savvy website owner knows that it takes a lot of work, time, and money to bring a visitor to your site for the first time.

Smart marketers also know that it rates a lot easier and cheaper to get people to come back for a return visit than to attract them for the first time.

The following tips will help any website owner convert more one-time "lookers" into repeat visitors and customers.

** Surveys **

Hold an interactive poll or survey on your web site.

Ask your website visitors questions about a topic of intense interest to them.

Not only do people enjoy giving their opinion, but they'll also want to read the results as you compile them and update them on your website over the next day or week.

One way to get their email address is to tell them you'll email the final numbers once the results are compiled.

My favorite survey tool is www.oneminutepoll.com.

** Free Prizes **

If appropriate, hold an ongoing prize drawing on your web site.

The prizes you give should fit with the interests of your target audience and enable you to showcase what you offer for sale from your website.

For example, if you sell computer cables, give away something like Velcro cord ties with your web address on them and avoid things like teddy bears or bumper stickers.

** Original / Hard-to-find Content **

People go online first and foremost to get specific, relevant, timely information in areas that interest them.

For some that means news articles, for others sports scores, and for others it means current prices for things like stocks or commodities.

Whatever content they want, give it to people in a way they can't find anywhere else (or at least not very easily) and make it easy for them to see that your site rates a bookmark in their browser so they can return often.

** Brain Teasers **

People love a challenge, especially in an area that holds great professional or special interest for them.

If you can provide a quiz, trivia questions, puzzles or some other "brain teaser" for people, many will take up the challenge.

You get them to return to your website by posting the answers and making that the only way they can see if they got it right.

** Breaking News **

People crave up-to-the-minute news on subjects about which they feel very strongly.

Some investors, for example, spend hours combing the Web for nuggets of information to help them evaluate specific markets, companies, or stocks.

One way to make your site invaluable to your audience members is to simply post a news bite, tip, or current "nugget" of relevant information on your site daily.

(Gee, kind of sounds like a BLOG doesn't it?)

If the information you give makes people jump up and holler "MORE! MORE!" then you can quickly build up a regular following.

** Resource Directories **

Few things keep people coming back to a website more than a constantly updated directory they can tap for industry- specific resources any time they need them.

This technique works especially well if it's hard to locate good resources related to your topic because people place a higher value on hard-to-find information.

About The Author

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.turnwordsintotraffic.com


MORE RESOURCES:

The Gazette (Montreal)

Upside of adding new roads to landscape
The Gazette (Montreal), Canada - 3 hours ago
The anti-road lobby mantra for years has been that you cannot build your way out of congestion. Cars zoom by the observatory on Camilien Houde road on Mont ...


Winston-Salem Journal (registration)

The Next Generation Up in the Air: Cost and switchover delay air ...
Winston-Salem Journal (registration), NC - 4 hours ago
... network for air traffic. Building the network involves gradually putting together the new system while still relying on radar for day-to-day operations. ...


Treat profession with utmost sincerity: DC Kohima
MorungExpress, India - Nov 12, 2008
Kohima, November 12 (DIPR): Exhorting Zonal Taxi drivers during the second day of the training programme under ‘Year of Capacity Building’ this morning at ...


7:30 a.m. - Traffic update
Allentown Morning Call, PA - Nov 12, 2008
Route 22 - Minor congestion near Airport Rd. & Rt. 145; Eastbound congestion near 15th St. Traffic building on the major highways. ...


Tech park will allow firms to expand
The Tribune-Democrat, PA - Nov 8, 2008
Those workers will move into the remaining second floor tech park space from the Penn Traffic Building at 319 Washington St. That leaves the tech park’s ...


Hurricane debris hastens replacement of rural bridges
Beaumont Enterprise, tx - Nov 12, 2008
... Stovall said, because the roads form a grid in the rural community and each will be needed to detour traffic. Building with wooden pilings is not an ...


949 Web Presence Management Launches Another New Website in ...
PR Web (press release), WA - Nov 13, 2008
This includes traffic-building programs using search-engine marketing, and both online and offline publicity and promotion. You can visit 949 Web Presence ...


mRELEVANCE Finds Relationship Marketing is the Key to Surviving ...
MarketWatch - Nov 3, 2008
The community's aggressive social media plan optimized their online presence with a comprehensive Web 2.0 traffic building strategy. ...


Border customs plaza closed pending rodent cleanup
Chicago Tribune, United States - Oct 31, 2008
MARIE, Ontario - The main traffic building of the Canadian customs plaza in this border city has been declared a dangerous work site and will stay closed ...


Posted By BRIAN KELLY, THE SAULT STAR
Sault Star, Canada - Nov 1, 2008
The main traffic building of the Canadian customs plaza is a dangerous worksite and will stay closed until it is cleaned. The evaluation follows a ...

Traffic-Building - Google News

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