|
|
 |
Visitors Through Search Engines
You have your site into the search engines, but where are all the visitors? As a webmaster or site owner, you have probably received the email ads or seen advertisements of "guaranteed search engine rankings and more visitors" and so on. It sounds really good, until you see the price tag, and the rest of this article. Are there other forms of advertising and better ways to get traffic? Good search engines can do a variety of things for a variety of people. They provide ease when the user is trying to find something online. Without search engines, the internet would not be the same. It would be much more complicated. Now, with all the hype about search engines and the visitors they can bring, "Is it possible?" First off, any program offering a guaranteed ranking is a scam. Google's search results are based upon PageRank and relevancy. It is an automated process. Google does not have the thousands of people needed to manually set a site's ranking for each individual keyword. Let's examine the term "ranking." You site will have a many "rankings." It will have a different ranking for every keyword in the site. For instance, if a user searches "dog tricks," your site may come up at number seventeen. If you also offer webmaster tools and a user searches "adopting a puppy," your site could show up as the four-hundredth site in Google's list. How can an optimization company guarantee a certain ranking? They can not! They can guarantee a ranking (every site has a ranking), what that ranking is, no one can tell. Sure, rankings do affect how many visitors you will get through search engines, but the safest way to get those visitors is to offer something unique, have a variety of good content, and use search engine friendly URLs. Do not be fooled by those scams and fake promises. That leads us to the solution, how you can get visitors through search engines. To get results with search engines, there are three things you must have. The first is good content. If a website is filled with a bunch of banner ads and links, it will not have a good ranking. A website needs "meat." It needs content and a focus. Your website can cover a general topic like "Computers and Internet" (I wouldn't recommend it) but do not try to cover everything on the planet like About.com. Second, your site needs incoming links. These links are not one's you exchange with other companies. Exchanging links can even be harmful. Engine's spiders can now detect those and they have next to no relevancy. If a visitor likes you site, they could add a link to you on their site or tell their friend. Another way to gain links is submitting content, which is explained later in the article. Third, make clear what your website is about. Use your keywords (words that tell a user what your site is about) throughout your page. Although some search engines are moving away from Meta tags, you will still want to use them. Choose a descriptive title and write a good description. The keywords aren't so important provided you use them in the content of your site. If your site can not seem to get a high search engine ranking and you want visitors then you have two options. First, a site owner can choose to pay for visitors through something such as a Pay-Per-Click program, like Google's AdWords. This is the safest way to go because it is guaranteed visitors through a trusted company, but it will cost you. It will cost a couple cents a click which will add up in the long run. If you choose this type of campaign, make sure you have signed up with a quality and respected company which has many places to publish your ad, like Google or Yahoo. Pay-per-click campaigns are great if you have money, but if money is an issue settle for another form of advertising. Despite popular speculation and what advertising companies want you to think, you do not have to pay to get visitors. However, not paying could take longer to gain visitors. I would call it "free advertising for a particular service." Visitors can come through submissions to other sites. If you have a particular talent, like building websites or writing, you can get visitors. Let's use a talent for website designing as an example. You can build website templates (a webpage that has a preset design, which a site owner just adds content too) and submit them to free template sites. These sites will display your product but along with it they will display your link. Many free template sites accept submissions and I have seen traffic jump dramatically in as little as two days. If you can write articles, you can submit them to E-zine (online magazines) directories where E-zine publishers look for articles to publish. There are hundreds of categories to write about and there is more than likely a category for everyone. The E-zine will publish the author info and your site's URL which in itself is a free advertisement. Follow these guidelines, and you are on your way to gaining high-quality visitors to the site you own. About The Author- Jason Lutterloh is a web designer, author, webmaster, and graphic designer. You can visit his website at http://www.compjason.com.
MORE RESOURCES:
Site-Promotion - Google News |
|
|
|
RELATED ARTICLES
Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money Do you know why your website is not making money As it should?Here are a few web site promotion secrets to help you find out:1. You didn't follow up after the first sale. Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales Do you want to achieve extra-ordinary success in your online promotion campaign?If yes, here are some online promotion secrets to help you:1. Holding a contest or sweepstakes is an proven way to promote your web site. 4 Steps to a Robot's Tea Party Creating a new website is only the first stage in what is a long, arduous process to internet success. Millions of new websites, many of them intended to be commercial, are created every year and then????nothing happens. Test Your Website Marketing Knowledge Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions. Promotion Techniques Dont Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefore potential visitors to your homepage? Then one of the many different programs that automate or simplify the process of building links to your site might be what you are looking for. However, since those services are available in many different kinds of flavor and some of them might even damage your sites ranking instead of helping it, this article will now take a deeper look at some of the more important programs to help you decide which could help your websites best. The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it?The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers). 5 Effective Ways to Promote Your Website For Free Online 1. Generate Targeted Traffic from Online Discussion Forums. Whats Wrong With Your Promotions? How many times have you been frustrated with your promotion efforts online?Let's face it.. Online Promotional Strategies For Start Up Entrepreneurs As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret. How to Get Unlimited Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Free Exposure and Traffic for Your Website Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business.Online- Include your website address in your signature in e-mails- Include your website address in your signature in forum posts- Create an RSS feed for your website- Write website articles (like this one) and include a link to your site at the end- Participate in manual link exchanges with complimentary websites- Submit your website to topic-specific directories- Properly optimize your website for search engines- Start a blog on your site (search engines love them)- Try to get your site listed in DMOZ- Write and distribute a periodic press release for your site- Advertise on free classified ad websitesOffline- Include your website address on business cards, letterhead, envelopes, etc. Types of Keywords Keyword can be classified into three categories :-Single word Keyword-Multiple word Keyword-Keywords based on ThemeKeyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Website Marketing 101 When it comes to website marketing and promotions, you need to start here.. Make Your Web Site Work More So You Can Work Less Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake. Why Running Contests Can Help You Attract and Retain Quality Community Members Assuming that it is legal to do so in your state or province, running a contest on your website or forum is a wise idea. Contests can promote goodwill, stimulate interest in your site, and bring quality visitors back to your site time and again. Why You Should Learn HTML Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. Internet Freebies and Cheapies to Help You Grow Your Business Do you dream of running your own business? Well, get ready to make that dream reality. The internet has leveled the playing field so that just about anyone can bring in big bucks doing what they love. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
