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Building Online Visibility: A Three-Point Plan For Any Business
The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. It's a community-oriented, user-friendly approach to finding businesses close to home. Recent studies have shown that an increasing number of consumers are researching local businesses online before heading out to make purchases. As large search providers like Google and Yahoo! build their local search resources, expect consumers to refine their search habits. My research indicates that in most local areas, more than 70 per cent of all businesses included in local search listings do not have their own Web sites. To compensate, the search services combine information from telephone directories, classified ads, and news articles. As many as 20 or 30 Web results may be offered for a company, but a consumer may not find an informative, official Web site for an interesting business. So, here is a three-point plan any business should use to capitalize on local search: One: Control your visibility with your own Web site Maximize your visibility through local search services with your own Web site. Choose a service that lets you create an attractive but simple, multi-page site quickly and with little hassle. Your company Web site should consist of at least three pages: 1) An introduction page tells people the name of your company, what your company does (a brief mention of products and/or services), and who your market is (e.g., "Serving vendors around the world since 1971").
Michael Martinez has been actively designing and promoting Web sites since 1997. Michael has assisted small and mid-sized businesses in developing their online marketing strategies since 1999. He is the author of innovative research articles and papers, most recently including "On the Googleness of Being" and "Google: Changes in Ranking Strategies", which have influenced the search engine optimization industry's strategies for years. http://www.michael-martinez.com/
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