|
|
 |
10 Powerful Tips to Optimize your Google AdWords Campaigns
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence. The following tips can help you to get maximum benefit of your AdWords Campaigns. 1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low. 2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value. 3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign. 4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs. 5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad. 6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales 7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results. 8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits. 9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC. 10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert. If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits! Alex Timaios is an international Internet Marketer. He is the publisher of the the Ezine "Marketing Tips that Empower Success" http://www.101homebiz.com/MarketingTips
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
Understanding Google AdSense Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. The Future of PPC Advertising For those of you who haven't used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. The Cost Of Click Fraud One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser's budget. How To Get Banned From Google Adsense In Just 2 Clicks The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.The notice starts out like this:"It has come to our attention that invalid clicks have been generated on the ads on your web pages. Advertising Your Home Business With Pay Per Click Can Be Risky An unfortunate byproduct of the pay per click advertising business is click fraud. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services. Seven Tips To Getting The Nost From Your Google Ad Word Investment With Google Ad Words . . AdWords: Setting Your Max Cost Per Click We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?CREATE CHANNELS FOR EACH SITETo get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel. Adwords & Adsense: A Beginners Guide The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. Advertising Using PPC Search Engines Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.Enterprising people know all the benefits of optimizing their online advertising, and because of this fact the 'pay-per-click' (PPC) technique has been developed to meet the need. Pay-Per-Click Marketing & Natural Search Engine Traffic PPC advertising has many great benefits. First of all, you get your traffic going quickly. How to Use Pay Per Click Advertising to Increase Web Site Traffic Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!So, let's get started increasing web site traffic, shall we?PAY PER CLICK SEARCH ENGINESThis is one of the most obvious and misused traffic generating strategies on the web. Five Steps to Profit from Google Adwords Although I was marketing online since 1997 and was making money on the Internet, as soon as I discovered the famous GoogleCash ebook I was instantly hooked. It seemed so easy to profit from Google Adwords: just join an affiliate program, promote it on Google Adwords pay per click (ppc) search engine starting from only five dollars, and watch your profits soar. AdSense Secrets - Joel Comms Google AdSense Guide Reviewed Joel Comm is the best-selling author of a book called "What Google Never Told You About Making Money with AdSense!"Some may wonder why Google never told you these AdSense secrets, but the reality is that Google tightly controls & denies their publishers from sharing specific click through, page views, and other internal metrics. It's probably a good thing that Google controls this data as it stops a whole series of events that would only cost time to contain. AdWords Work: They Really Do! In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. How Much Should You Pay for a Click You have a web site ready for action. Your product catalog, order tracking, credit card payment system, and fulfillment process are all in place. Discover How to Create Ads Which Give Incredible Results! Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. Pay Per Click Advertising For Home Business Owners The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. 10 Great Things NOT to Do with Google AdSense There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes!1. Do not use fake information when opening your Google AdSense account. What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings It is really frustrating, is it not, to log into your Google Adsense earnings and find that you've had yet another disappointing day. Another day of making nothing or just a fraction of a penny.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
