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Adwords & Adsense: A Beginners Guide


The Mechanism
First a brief glossary of terms:
Adwords: The program advertisers use to make their adverts.
Adsense: The program Website owners use to display the adverts
CTR: Click Through Rate (the number of page impressions the number of clicks on a advert)

The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00.

Using Adwords to your Advantage
So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue.

Making Adsense pay
There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.

Mark Thompson ran an IT consultancy In London for many years. He has now taken early retirement and spends his time in spain working on a number on online projects including The Income Site


MORE RESOURCES:

Furl Launches New Group Feature
MarketWatch - Aug 13, 2008
, , ) , a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today announced Furl Groups, a key extension of Furl, ...


How to Coordinate Multiple Campaigns Without Competing Against ...
MarketingSherpa.com (subscription), RI - Aug 7, 2008
Features 5 strategies for organizing an SEO campaign around a main portal and handling PPC advertising partnerships. George Zimmermann, VP, Travel Michigan, ...


Brad Geddes of bg Theory Selected to Conduct Series of AdWords ...
PR.com (press release), NY - Aug 16, 2008
... to learn many of the latest and most effective tactics and techniques for creating and managing successful pay-per-click (PPC) advertising campaigns. ...


Guardian defends marketing tactics
Press Gazette, UK - Aug 15, 2008
Guardian marketing director Marc Sands this week said the paper was reviewing the list of words against which it has bought PPC advertising. ...


3FN Marketing Improves Traffic Quality Implementing New Fraud ...
PR-USA.net (press release), Bulgaria - Aug 3, 2008
3FN Marketing Bidding is a online pay per click advertising network, which offers PPC advertising services powered by various efficient tools and ...


PR Web (press release)

Progress Software Hosts Fall Webinar Series on Web Marketing ...
PR Web (press release), WA - Aug 14, 2008
(PRWEB) August 14, 2008 -- In order to help APs across Western Europe understand the full value of Search Engine Optimization, PPC advertising and social ...


Managing Franchise PPC Campaigns
StraightUpSearch, MI - Jul 21, 2008
More than likely, not only are you advertising for the 'corporate' Papa Bear, but you have the responsibility of managing PPC advertising for the entire ...


Understanding Your Conversion Rates.
4Hoteliers, Hong Kong - Aug 12, 2008
While there are lots of ways to drive people to your website, when you're talking about organic or pay-per-click (PPC) advertising you have to get people to ...


Rent a Site: Revolutionary Update for Lead Generation Through Top ...
MarketWatch - Jul 29, 2008
Search Engine Optimization (SEO) that guarantees top organic results on Google, Yahoo, MSN and other search engines, expert PPC advertising campaign ...


Know Your Clicks, Google Says
WebProNews, KY - Aug 11, 2008
Ultimately, the online PPC advertising model depends on trust. The promise of having one's ad budget matched to relevant viewers who click through, ...

PPC-Advertising - Google News

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