|
|
 |
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done. Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." The point? it takes much more skill, and much more time to write short copy than long copy. Let's go through the process together and I'll show you a few tricks of the trade that have brought me AdWords click through rates of 7.1%, 8.0%? even 25%. Step One - You would be very wise to either use a benefit or an end result in your headline. In order to do this, you'll have to be aware of the difference between features and benefits. Start by making a list. I'll use the example of an online shoe store. Here are a few features:
And here are the benefits associated with those features:
Step Two - Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so-called nail and hit it right on the head. Step Three - Work in your keywords. There tends to be a greater click through rate on search results that use the exact keyphrase the surfer types in. The same holds true for Google's AdWords program. While the following have by no means been researched, we'll assume that some optimum keywords for our shoe store are: women's shoes and sandals. We'll want to include these in our ads. Step Four - Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you'd like your customer to know. Perhaps: You'll find everything you're looking for in one place! Hundreds of styles to choose from including hard-to-find sizes in stock. You'll save lots of money because our regular prices are far below that of other stores. Plus shipping is always free - regardless of the amount of your purchase. Check out our excellent selection of women's shoes and sandals. Now, go back and take out every word that does not absolutely need to be there. You probably came up with something like this: Everything in one place! Hundreds of styles, hard-to-find sizes. Prices far below other stores. Shipping free. Women's shoes and sandals. That's a LOT smaller and still gets the point across. However, it is still too long for AdWords. Your headline must be less than 25 characters (including spaces). Your copy can only be 35 characters per line. (You get two lines.) Now is the time to begin rearranging words to create an ad that will match Google's guidelines, include your keywords, and draw a crowd to your site. Here are a couple I came up with: 100s of Styles-Low Prices
Discount Women's Sandals
Step Five - Test, test, test! Put them up and give them a go. See what happens. Believe me, Google will notify you quickly if your ads aren't performing. Those that get lower than a .05% click through rate are immediately "disapproved." You are notified that your ad has been pulled and that you need to make changes. Use the information in the AdWords campaign section to track the results. I've heard countless tales of those who have changed one little word and gone from a .07% CTR to a 5.0% CTR. If your ad is pulled, make simple changes to start with. Swapping out the word "savings" for "discount" or "big" for "huge" can be all it takes to catapult you to the top of the list. When you write extremely short copy, remember to stay focused. There is not enough room to sell the customer within your copy, but there IS enough room to pique their interests. Use the limited space you have to punch up the biggest benefits or end results your customers are looking for and you'll see bigger returns on your AdWords investment. About The Author Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of Marketing Words, Inc. which offers targeted copywriting, SEO copywriting & ezine article services. Visit her site at http://www.marketingwords.com today, or learn to write your own powerful copy at http://www.copywritingcourse.com
MORE RESOURCES:
PPC Advertising Technique Is Based on Right Use of Keywords and Key Phrases - SBWire (press release)
Google News |
|
|
|
RELATED ARTICLES
PPC ClickFraud: Its a Bigger Problem then You Think Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. Pay-Per-Click Search Engines - The Basics Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service. When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the AdSense program has a large pool of advertisements to draw from -- the ads come from Google's AdWords program, which you can think of as the flipside of AdSense -- which almost guarantees that AdSense can find relevant advertisements to display alongside a site's content. Adsense, Boost Your Payout 400%, No Really How?Dead easy.I implemented this tactic myself yesterday on one of my sites and my CTR has gone up 300% and it hasn't been 24hrs yet. Plan Your Way to Pay-Per-Click Campaign Success! Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.Let's keep this simple and create a list of required tasks to successfully plan your pay-per-click campaign. How to Use Pay Per Click Advertising to Increase Web Site Traffic Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!So, let's get started increasing web site traffic, shall we?PAY PER CLICK SEARCH ENGINESThis is one of the most obvious and misused traffic generating strategies on the web. Pay-Per-Click Fraud Exposed Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. Google Adwords - Manipulating Keywords For Success As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. The AdSense Formula for Making Money I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. How To Increase Adsense Income If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.If your Adsense is performing poorly, I have two tips for you:1. The Truth - Adsense Click Fraud Can NOT be Stopped Your probably reading this article because you use Google Adwords to bring traffic to your website, or your a click fraudster yourself, wanting to see what kind of information I have for you. Most of you click fraudsters will think that I have no idea what I am talking about, and that I do not know your methods. Using Google AdWords to Increase your Adsense Profits I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months How I Boosted My Monthly AdSense Profits from $673 to $21,398 in Just 6 Months All of my keyword research/analysis and search engine optimization skills suddenly came together in October 2004. I had just written my first book, and I just wanted to get some free traffic to my website so I could start selling the it. How to Maximize Paid Search Results Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house. The Truth About Overtures Pay-Per-Click Program Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look. 5 Ways How You Can Boost Your Google AdSense Earnings Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How to Save Money on the Adwords Network Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. 3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series) What are Website Conversion Strategies?Website conversion strategies are marketing and technology efforts focused on increasing your website's efficiency with turning visitors into prospects or customers. The majority of website conversion strategies involve redesigning your current website and re-writing your website's copy. Keywords, How to Find Them, and Use Them Effectively To be a successful affiliate marketer takes a ton of work. You probably know this by now.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
