|
|
 |
The Importance of a Name in the Sent from Email Address
When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition. This flexibility can be a blessing but also a burden. If you're choosing to broadcast as if from someone, over the past 4 years the Adestra team have learnt some valuable lessons. If you broadcast from someone: Monitor the inbound email channel Many individuals believe it is from that person and expect to be able to reply to that person and get a response. In many cases, requests for more information or even orders are sent back into the inbound filters rather than through the channels suggested by your communication. Likewise, recipients often reply with personal messages for that person. Keep named email contact in the loopIf you are choosing to send from someone, the chances are their name means something to your audience. To this extent, please ask their permission before sending. In many cases they will want to cast their eye over the email content to ensure no defamatory comments are made and that accuracy is ensured. Do not over-use the same send from address One client has been broadcasting from the same contact email address for a number of months. Many of their email recipients have added their name to a list of rules upon their inbox, in many cases to move their emails directly to the 'Deleted Items' folder. Likewise, their email address has been stopped by SPAM server settings at certain company's receiving email server. The net effect of this is that this contact email address can no longer use their own personal account to email industry contacts as they are picked up within these rules. Ensure they are going to be at your company now and into the future Building up the reputation of a key expert within your organisation is a worthwhile activity. These opinion leader's comments and thoughts carry weight. However, if you have been broadcasting from a person for a number of months, and this person leaves your company you will be forced to stop sending from them. By replacing this name you lose the recognition you'd developed Through Adestra's Message Focus, you have complete control over who you send your emails as. Across our client base, marketers use:
Adestra would recommend varying the 'send from' address for tactical promotions. For regular newsletters, using a consistent product name/branding name is sensible to aid recognition. Essentially, test, test and test again. Although this phrase is an age old adage but with Adestra's Message Focus' reporting tools you can understand what works and what doesn't. We recommend that you monitor the open rates and learn which sent from address works for your business. About the author: Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others. Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com. Paul will draw on his 5 years of focused experience in working in online marketing for publishers.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
10 Ways To Quadruple Your Sales with 232% 1. When you make your first sale, you need to follow-up with the customer. Guideline to Hiring an Email Marketing Company A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. The Lazy Mans Way To Building a Massive List In Minimum Time As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without spending a fortune. (The idea is to make money, not spend money. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. Email Laws That Could Bring You to Jail Even if Youre Not Spamming First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers. Benchmark Study of Email Database Services -- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. How To Use Email Autoresponders to Boost Customer Loyalty Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return. Lumpy Mail Gets Your Message Through When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. The Fastest List Growing Secret Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. Six Tips for Nonprofit E-mail Success An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. The Magic Of Email These days email is taken for granted and used perhaps without fully appreciating its power.For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use. How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. How Email Etiquette Will Make You More Money through Loyal, Repeat Customers When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Game Is Changing, Are You? It's happening. Again. Sucking in Readers: Proven Ways to Increase Reader Interaction You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember. 7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it becomes extremely profitable. What Is An Email Signature And What Do I Do With It? You hear it all the time..
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
