|
|
 |
Realtors - Is Your Newsletter Increasing Sales?
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my newsletter accomplishing what I wish it to?" You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. But if the results are not living up to your expectations, step back and ask yourself, "How can I improve my newsletter to increase its readership and drive more sales?" Perhaps you need to make your content more compelling or to use your newsletter in a more engineered fashion. The marketing goals for your newsletter should be: 1) to consistently present yourself as a knowledgeable expert to whom readers can trust their real estate matters, and 2) to bring prospective clients to your Website where they can view your listings, be reminded of your realty's programs for buyers and sellers, and to see your latest promotional offers. To retain and expand readership, your newsletters must present information of value to its intended audience. It must provide specific data beneficial to homeowners in the geographical area in which your marketing efforts are concentrated. Some newsletters provide general "home fix-it" information, national statistical data or news on community events as their main content. There is a place for that, but this should be used sparingly. You are more likely to create a growing client base if your newsletter talks to a homeowner's wallet. Some suggestions to help make your real estate newsletter a "must read" item are: 1. Highlight a section on home values in the local area. People always want to know how their main asset (i.e., their home) is faring. Create this from MLS data sorted by zip code, then drill down to find recent sales and listings within your farming area. Show average time on market for the latter. Ideally, present this data in a graphical summary (which is easy to do using Microsoft Excel), but require the reader to branch to your website for the detailed information. 2. Using the above information, offer a tool on your Website to quickly provide a "ballpark" estimate of market value based on the latest average dollars per square foot for sales in the targeted area. Be sure to include disclaimers (e.g., "This is a rough estimate only. Actual value will vary based on location, lot size, amenities and upgrades. Contact us for a FREE competitive market analysis"). 3. Identify new developments and local trends that are expected to impact future home values. 4. If you work for a full-service realty, include financial information and services, emphasizing homeowner benefits. Your newsletter should be a vehicle for driving prospects to your Website where pertinent offerings are presented. The best way to do this is to provide compelling article lead-ins or summaries that direct your readers ("Click here for complete article") to your Website for the rest of the story. Make sure that once the article on the destination Webpage has been consumed, other enticing choices (e.g., "See Featured Listing" or "Sign up to win a FREE digital camera") are available to encourage readers to explore the Website. In short, think through the entire process, from your newsletter to the ultimate path you wish the reader to follow on your Website. If you approach it in this manner, viewing your newsletter as but one component of a marketing machine, then over time you will be rewarded with expanded sales. Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community." To learn more about increasing real estate sales using low-cost Internet marketing techniques, visit Real Estate Internet Marketing
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Who Is Your Real Competition? If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. Why Are People Cheesed Off With the Internet? Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. 20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. Kick-Starting E-mail Profits Growth From One Single Shot! Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list. Autoresponders, Which Autoresponder Is Right For Your Business? An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year. Do Your Autoresponders Drive Your Customers Crazy? A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted. Building Relationships Takes Time: Overcoming the Overnight Surge Urge Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase. The Magic Of Email These days email is taken for granted and used perhaps without fully appreciating its power.For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use. How NOT To Appear Like A Spammer Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. Keep Your Work From Home Newsletter From Being A Spam Filter Casualty It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. An Introduction to Auditing Your Email Audiences Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. Virtual Marketing in a Tangible World One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients. Lost: 200 emails gone missing. Last seen on the 25.10.2003 Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". Five of the Most Powerful Elements In Opt-in Marketing Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.The power in this lies in the fact that affiliate programs have given us easy access to a huge variety of products and services that we can present to potential buyers, opening up an endless number of possibilities. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. An Aspirin or an Autoresponder! Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. 10 Ways to SCREW-UP Your LIST Just in case you don't know, your 'LIST' - is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
