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Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!
Let's recap what you've learned so far... In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well. In the second lesson, you've learned about the many different ways you can use a smart autoresponder. In lesson three, you've learned about how to build a targeted opt-in list and how to capture email addresses. In lesson four, you've learned about the different places you can promote your smart autoresponder. In the fifth lesson, you've learned what NOT to do with your autoresponder and how to personalize your emails. And finally, in the sixth lesson you've learned specific ways to write responsive email ads and messages. Now, let's take a look at three areas I haven't tackled thus far. You may choose to use or not these strategies. But I highly suggest you take a look at them a little more closely. Offline Advertising First, while your business may be online or Internet-driven, don't discount using offline advertising in your portfolio of marketing strategies. In fact, there are many reasons for it. Of course, there are a lot of people online these days. But in many businesses and in some homes, many people still aren't. They may only use email (or only have time to use email). Some just visit the newsgroups (newsgroups, or "Usenet," is the ancestor of the Internet). Or some mostly browse the web in public places, such as offices, libraries and schools. Try to get in front of these people, too! Sure, we talked a little about offline advertising in "places to advertise your autoresponder." But we only looked at print publications. Don't forget there are many other places! For example, don't forget radio, TV, direct (postal) mail, billboards, bus stops, public transportation billboards (like signs on buses), newsletters, yellow pages, trade journals, etc. The bottom-line is, in whatever offline advertising you use, start including your free "email report" or ezine offer in these advertisements. You might be surprised at the response! Press Releases and Publicity Publicity is the cheapest and the most powerful form of advertising. Why? Because it comes from an objective third party... Such as in a newspaper article, for example. This way, it makes your "ad" more believable, credible and trustworthy since it comes from someone other than you... Plus, it doesn't appear as a blatant promotional message. Press releases are great marketing tools to pull in inquiries and sales without spending a single penny on advertising. You can use the same technique as before to capture emails. Let me explain... Of course, the foundational component of the news release is the news aspect. You have to be newsworthy! You must tell a good story that people want to talk about or report on. But here are important elements you must include: 1) a good headline; 2) an informative story; 3) a number of quotes and reactions; and 3) the sender's contact information. In this last section (the contact information), add a small signature file offering readers something for "free" if they respond to you via email to your autoresponder opt-in list. Reporters and news editors are always looking for content and newsworthy items. If they like your story, chances are that they will publish your autoresponder's address, too! So, why not take advantage of the opportunity! Word of Mouth If the people who responded or have requested your "free report" also like it, they will send or pass your message along to their friends or family who they think may like it, too. Remember when we talked about "viral marketing?" It's simply human nature. Of course, many people will pass it around without you knowing. But encourage viral marketing by adding a notice to that effect within your message! For example, it may say something like: "Do you know of anyone who might like this report? Feel free to pass this message along to anyone who you feel may enjoy it, too." Now, make sure the new recipient also joins your opt-in list! Say something like: "If someone passed you this message and you want more information like this, then email [link]." Or, you can even redirect them to a "tell-your-friends" web page that will send your autoresponder's link, either email or web form, to their friends... But in order to give your viral marketing campaign leverage, don't forget "other places" on the Internet you can use to advertise your autoresponder. For example, there are... Newsgroups Advertise your autoresponder in your signature file or subtly within your non-commercial posts on these locations. For example, while posting, offering more information on the topic by advertising your free report via autoresponder is a good way to keep your posts short, sweet and on-topic! Nevertheless... Once you're up and running with your new autoresponder, you'll see the immense power of using it almost immediately as it helps you convert up to 400% more prospects into sales! Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion
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