|
|
 |
The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML? A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close. The truth of the matter is that the most effective format to use for your email really depends on the offer you're presenting. Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Let's jump right in and start with the format text. Text Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is. If the email loads fast and is easy to read how can text formats have a disadvantage? Easy! The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work. The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you won't run into this problem, which brings us to... HTML The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window. Moreover, HTML has a lot of disadvantages. For instance, some people can't view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they don't stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space. Sending large email files is a sure way to get your recipients upset. You don't want to strike out before you have the chance to swing! You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer. If you are sending an email offer that doesn't require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice. Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, you'll find that a lot of people are still using 28.8k modems for their Internet connection. When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when it's actually HTML. Your viewer won't be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales. Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that don't. About The Author Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view. Taking Email Marketing To The Next Level How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. How to Deal With Rude E-mailers Rude and crass e-mail seems to be at an all time high. E-mails blurting out demands or questions without the courtesy of a decent subject field or a thank you to follow. Using Blind Carbon Copy (BCC) For Email Privacy Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. 4 Steps To 1,000.. 2,000..3,000 Subscribers In Days! Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business. Six Tips for Nonprofit E-mail Success An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. What's the Value of an E-mail Address? Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Real Estate Agents - What Type of Content Should You Include in Your Newsletter? One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. Analysing Autoresponders An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential. The Most Critical Strategy to Your Survival, and Prosperity, Online For the sake of your long term survival and your short term profitability online, you've got to think of your business as more than just one or more products or services. Getting customers is the hard part, so the best strategy is almost always to gain their business long term. How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder!What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message can be written once and loaded in the autoresponder and forgotten about. Power at your Fingertips It is just amazing. Power right at your fingertips. The Key (Board) to Success: Effective Emailing Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. Signature Files: The Easy Way To Create More Business If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. The Lazy Mans Way To Building a Massive List In Minimum Time As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without spending a fortune. (The idea is to make money, not spend money. 3 Essential Tools for Email Marketers Marketing your business with email is an art.It's very easy to get accused of spamming nowadays. How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists Any business today, be it online or off needs a solid foundation, without one a business will topple.Think of your business as a skyscraper, each level or floor is a different function within your business. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
