|
|
 |
Your Newsletters Are Pretty Lame If You Are Doing These 7 Things
I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email. It's still like this today - for the publishers that are getting it right. I believe newsletter publishers somewhere along the way forget WHY readers subscribe. On their websites we are promised all this wonderful information and instead we receive a sales pitch, email after email. Bad newsletters far out number the effective ones. Here is a list of mistakes I find newsletter publisher religiously make? 1. Sell right off the auto responder When I subscribe to a newsletter and get the sales pitch right off the auto responder, I know my subscription to this newsletter won't last long. The autoresponder is the ideal place to get your subscriber familiar with yourself and your business. It's a great first step in building that relationship with your reader. Get them enthusiastic about receiving your newsletter. Tell them the wonderful things they will come to expect. Welcome them and just leave it at that. Something to take with you: "Don't put the cart before the horse" 2. Talk about how much money you are making - all the time Hyping is old news. Are you still doing it? The newbie internet marketers love to tell you how much they are supposedly making. They love referring to this time and time again in their newsletters. They haven't yet realized that hype doesn't sell. Information does. If you are making all this money, then help someone who isn't. Give them some intelligent information. Help them make an informed decision about buying your product. Something to take with you: "Uh? Don't hype?" 3. Instead of 80% content and 20% selling you are doing it the other way around Your subscriber didn't give you permission to sell to them. They gave you permission to give them more information. That's what you promised when they signed up. Are you honoring that promise? Subscribers know that you will be doing some selling in your newsletters. They are not stupid. So weave the selling process in with your great information. That way it won't stick out like a sore thumb and your readers won't feel pitched. Something to take with you: "Always give before you ask to take. It rarely works the other way around" 4. Copy and paste an article in your newsletter and hey presto! You have a newsletter? Not There is no double about it. Articles are very effective - the ones that are well worded and give the reader insider information about a specific topic. One publisher I subscribe to uses the power of articles very well. He is an affiliate and in his newsletter he publishers different people's articles. This is his technique:
I've bought from this affiliate time and time again. Know why? Because his technique works. He puts effort into his newsletters. Readers see that. Through them, I've come to know him, trust him, like him. Not only does he provide me with good articles, he is also knowledgeable in the subject he's involved him and his contributions really help reinforce the information of the article. Unfortunately, most newsletter publishers don't use the power of articles. You see, when you don't put effort into it, I know you went to an article directory, selected an article, joined it's affiliate program and just stuck it in your 'newsletter' with nothing else but your name and contact details. Not good. Something to take with you: "Go the extra mile. It's not crowded." 5. Not telling people abit about yourself Give readers a sense of you. We are curious creatures and want to know abit about people we associate with. You do want to bond with your readers, don't you? Then your name and website address at the bottom of your email won't accomplish much. The best newsletters I subscribe to, without fail, always include a small paragraph in the beginning about themselves. Tell readers something and keep it short and sweet. Don't go to the other extreme and devote your newsletters to talk about yourself. Boring. Something to take with you: "Balance is what we are looking for here." 6. Giving subscribers info that is so basic, they can tell you are new to this Your defense may be that you are catering to newbie internet marketers so your information has to be basic. Okay, let's put it another way. Last time I checked there were 55,000 people looking for internet marketing. Do you believe all those are new to this? There are many types of products to do with internet marketing like ebooks, newsletters, autoresponders etc. An internet marketer needs a variety of products to build and run their business. Consider something else. Who else buys your products? Answer: Affiliates. So at most times you are dealing with people with a higher level of experience. Let me give you an example of what I consider basic information. If you write an article telling me why I need an email service then this won't make an impression on me. I already know this. And if I was a newbie, I would know this too because I would've come across it hundreds of times before from other people who rehash the same information. On the other hand, I may not know what the best email services are and why. So tell me. Something to take with you: "Do some research. It always pays off." 7. The biggest booboo of them all I was stunned. Are people this dumb? About a month ago, I subscribed to a bunch of internet marketing newsletters. I don't remember now from where. Pity. Well, I received the autoresponders, as all newsletters begin. All the same. I received the first newsletters, second newsletters, third newsletters. (then I unsubscribed from them all). All the same. Word for word they were all the same. The only thing that changed was the contact details of these people. I found out later that you can pay for a service and they will write your newsletters and send them off for you, with your name and contract details of course. You join their affiliate program and you make your money that way. Well, that's the theory anyway. Doesn't work. Write your own newsletters. Something to take with you: "Email is a powerful medium. Are you using or abusing its power?" About The Author Copyright © Gina Stathopoulos & Nick Vernon Looking for a gift? Let Gina and Nick show you what we buy for friends/family and each other. At our site you will find popular gifts, gift information and stories from our readers. Come have a look http://www.we-recommend.com
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Grab Those Emails! - 11 Key Ways to Get Your Visitors to Hand Over Their Email Address If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses. EMail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. Free Email Accounts - Pros and Cons Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. Get Viral Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. Why Use Permission-Based Email Marketing? The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. E-Marketing Deliverability Issues Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?.. Wise Ways To Build Your Email List Just about every successful Internet Marketer will tell you that, "The money is in the list". But, how do you go about building a good-sized email list? Here are several wise ways that you can use to start building your own large list of email addresses. Build or Buy--Should You Build Your Own Opt-in Email List? The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. To Get Your Email To Stand Out From All The Junk We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone. Website Promotion Through Newsletters Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Creative and Profitable Ways to Use Autoreponders An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. How to Choose the Autoresponder Right for Your Business? Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. Email Marketing - The End Is Nigh! Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. Building Your Own Goldmine - The Golds In The List The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. 8 Quick, Hot Reasons You Should Offer an E-mail Course Today 1. E-mail courses are generally quick and easy to create. Autoresponder Tips An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmaster's toolbox.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
