|
|
 |
Combating List Building Frenzy: Take The Time To Promote
It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up. There is no doubt that these are powerful techniques offering the advantage of building your subscriber base while basking in profits simply from growing your list. This is a best-of-both worlds sorts where the very thing that you are promoting is one in the same with what you are building -> your list. For "newbie" marketers, it is easy to get caught up in the frenzy since one is desperately hungry to build a subscriber base and actually see the first profits rolling in. However, with working on an initially limited advertising budget, the monthly charges to stay in the "matrix" can take a substantial bite out of other advertising resources. What is one to do? Can you build a list with highly targeted subscribers, subscribers who are craving for your information, at relatively low cost? The answer: yes, but it takes time. For those just starting out this is a double-edged sword. You want profits soon, but also want profits to continue to come in. The problem here is that the two are contradictory. They straddle two opposite sides of the fence so to speak. *Consider the following scenario: Suppose you have a large subscriber base that trusts your opinions and judgments. On Friday you send to your list a promotion for which you either own the product or are an affiliate. Now suppose that your list is 3000 subscribers in size, your conversion rate is 5% (pretty good) and your profit per sale is $99. That amounts to $14,850 in sales from one campaign! Not bad, not bad. I could easily live with this kind of return. Now lets take another scenario. You are just starting out, understand that building a list is of utmost importance, but really want to start making profits quickly. You purchase 600 leads advertised as "quality double opt-in MLM". You then quickly blast away your promotion. Approximately 0.5% (note that this is an order of magnitude less than the first example!) actually make the purchase - 3 out of 600, which is not a very good conversion. But hey, you paid $100 for the leads, made $297 in sales, for a $197 ROI! Just starting out, you become giddy and sort of euphoric at the profits you have just made. All excited, you blast away another promotion the following week. But this time you only receive a single sale. Uh oh! What's going on? So in a panic you only wait 3 or 4 days and try to re- promote. But, over the next few days, not only do you see no sales, over half of your subscribers cancel their subscription. *Question: What happened? Your subscribers don't know you. In all likely hood the sales you made were nothing more than pure luck. Within your list you will undoubtedly have a few people who are really serious, perhaps a bit frivolous with their money, and will buy immediately. But you have absolutely no relationship with your subscribers. They simply looked at your second promotion and said "I don't know who this is, but they keep sending me emails", and cancelled. What has happened here is the marketing analogue of the biochemical "quick fix" you get when eating a candy bar to curve your hunger. It works great initially, but you crash hard shortly after. *Solution?* Take your time building your list! One thing that I cannot stress enough is the time between sign up and first contact. When you buy lists, although sellers usually advertise only a few days old, you get addresses of people who don't even remember what they initially signed up for. I don't know about you but if I receive emails from people that I don't remember, it gets canned immediately. Being that over 150 million people are on the internet today, and are constantly hit with advertisement after advertisement, can you really be surprised that after a few days they really can't remember what they signed up for. The information age has catapulted us from one extreme to the next: information no load to information overload. So, you absolutely must make contact immediately after sign up. There is another very important reason for the quick follow up after sign up - building credentials. People will be much more likely to stick with you if they think "hey, I signed up and immediately received a response. This person cares." And you should care. If your serious about developing an online business you should care about your contacts and you should supply them with valuable information. To succeed first take the time to promote and build a quality list. Profits will come in due time. About The Author Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his site at http://www.e-kinetic.com. He can be reached at mailto:comp@e-kinetic.com.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. Spam! Whats the Real Problem Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at. Explode Your Sales By Building Your Own Opt-In List! ------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the real successful marketers build a loyal and faithful list of subscribers. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Essential Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Email Etiquette II I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. The Goose That Lays Golden Eggs Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is your list of subscribers or your contact list.. To Lead or Not to Lead? Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. Dirty Secrets Of Co-Registration Email Lists Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it). A Guide To Using an Automatic Responder It's unbelievable.. Use the "Reply All" Function in Email Judiciously Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Email List Management How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. Learn How to Double and Triple the Size of Your Opt-in List by Helping Others I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner.I thinks it's fair to try to help anybody that wants to be successful on the Internet. Click for Success! Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exists. 10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Raid Your Autoresponder Attic For Content Why you need new website content.Finding or creating good content for our websites is a chore. Stop Buying Email Lists The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
