|
|
 |
E-Newsletter Layout: Add White Space to Improve Readability
White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It's tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative. However, in the audio book, "Sound Advice on Publishing E-Newsletters," author Michael Katz says that laying out text in big, chunky paragraphs creates an obstacle to effective communications. Katz relates a recent experience with newsletters written by a professional services company. "What they had in place was actually pretty good - professional design, good content - and yet something was wrong." The newsletters were difficult to read because the great content was too dense. Katz sites three important reasons for inserting frequent paragraph breaks to increase white space. First, it's hard to read on screen. "By breaking up newsletter paragraphs into little pieces, you make it easier for your readers to get through the material. Second, people like to skim. "Studies of online habits," says Katz, "show that people jump around. Shorter paragraphs help readers pick out things of interest to them." Third, white space makes the text feel more conversational. "Think about the way dialogue in a book is laid out on a printed page. Lots of short, one or two sentence paragraphs. When your e-newsletter writing uses this same approach, it has a much more personal rhythm to it." Michael Katz offers advice on how to create, write, and publish e-newsletters each week in the free audio-newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92 About The Author Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. Email Marketing Best Practices Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. The Key (Board) to Success: Effective Emailing Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. 10 Essential Steps to Developing a Successful E-Mail Marketing Campaign Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. Confessions Of An Info Junkie I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all. The Power of a Referral Script The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. Email Aesthetics- APPEARANCE is Everything! Email AestheticsIt`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Improve Newsletter Delivery with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. The Wrong Email Format Can Destroy Your Offer Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. Effective Email Marketing I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.So how can you maximise the chances of getting adecent response from your first email campaign?Follow these simple rules and your email camapaign should be successful right from the beginning. E-Marketing Deliverability Issues Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?.. Promote Your Products Without Annoying Spam Filters How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don't come, whatever they can be. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Building The Best Opt In Email List The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
