|
|
 |
How Effective is Your Email? How Can You Tell?
Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking. First, you need to prepare the email. I use the OnlineSuccessCart.com system, so I created the html email in my web creation program and pasted it into the broadcast window. Then I pressed the send button. I sent a similiar announcement to each of my major lists. And the numbers started pouring in... Emails sent: this is the total active on the list Undeliverable: these email addresses bounced or had not completed the newly implemented AOL double opt-in process Now I had a percentage of the total emails that were undeliverable. My numbers range in the 4-8% range, but I know a lot of Internet marketers who are fighting 25-30% of their lists who are undelivered. Undeliverables is the first figure you want to check. Next the numbers started returning on the number of people who opened the email. You see, when you open an html email, the sender is able to track it. That's one of the reasons some people (me!) have fought against html email. Plus, it puts a drain on the system resources all along the line as the email is sent, then the opened message counts are returned. As I tracked the open rate over the next 24 hours it was interesting. Within 6 hours, 11% had opened the email. As a final tracking mechanism, I provided a tracking link within the body of the email. If someone wanted to pick up the gift I offered, they clicked on the link. Within 6 hours, 32% of the people who had opened the email had clicked on the link. Within 12 hours, it was up to 36% and that's where it's stayed. So what can you learn from this lesson? 1. Not everyone on your list is getting your email. A growing number of them are not, as you've been reading in the Internet marketing literature. 2. Not everyone who receives your email opens it. Well, at least they don't open mine right away (grinning). Instead, some wait a day or two - or maybe a week or two. Or they just file it. Or (shudder!) delete it. And remember, when you send out html instead of plain text there are some people who simply cannot open it. 3. Not everyone who opens your email takes action - even if the action involves a complimentary copy of a $20 book. 4. You don't know anything for certain until you track it. 5. You must continue to track results over a period of time in order to see trends and what's working So stop fooling yourself and get the facts. You'll be amazed, but you'll be informed. And you'll understand your online success rate much better. For details on how I tracked these results, send an email to tracking@techtamers.com Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Building Your Own Goldmine - The Golds In The List The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. E-Newsletter Layout: Add White Space to Improve Readability White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Save Time By Creating Email Signature Templates If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. How To Use Email Autoresponders to Boost Customer Loyalty Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. 8 Tips to Increase Response in Email Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:1. 4 Time-Saving E-Mail Tips! E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The Flu and List building Go Hand In Hand! What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we are building are email lists, we want this same type of viral effect to take place. Increasing Email Deliverability Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. Email Aesthetics- APPEARANCE is Everything! Email AestheticsIt`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. Ten Tips for Email Marketers Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.1. Email Etiquette: How To Send Emails People Will Read You may remember a time before there was email?a time when communications within most organisations were more formal and followed strict lines of protocol. Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak to anyone (and everyone) within an organisation with the click of a mouse - which can have both exciting and devastating implications! Email has brought with it a new informality to business communications and a new short-hand vocabulary and style of communication - but it didn't come with instructions. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
