|
|
 |
Let The Email Wars Begin
Things just got a lot hotter in the hyper-competitive world of online email providers. In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with other enhancements. Microsoft's Hotmail will surely also announce a free upgrade in email storage space. On the surface it might just appear like a simple case of one-upmanship, but it actually represents major forces digging in online and preparing to do battle. It appears Yahoo! simply wanted to take the issue of email storage space off the table as a consideration for users as to which email service to choose. Google enjoyed considerable media and public attention over the past few weeks with the media marveling at how Google intended to give hundreds of megabytes more space to its users than Yahoo! or Hotmail. With this move, Yahoo! made storage a "non-issue," but the real war has only just begun. Email ranks as the number one most popular online activity according to virtually any survey you care to read. When people go online, they spend the single biggest chunk of their time sending, receiving, and reading email. Online email providers understand that eyeballs on a page looking at advertising and responding to offers is what makes them money. By increasing loyalty among email users in order to repeatedly draw them back to the same website (often several times a day), email service providers like Yahoo!, Hotmail and Google can keep people looking at revenue generating ads. Despite the best efforts of government regulators, private organizations, software filters, ISP's and others, over half of all email sent online rates as unsolicited commercial email (SPAM). Besides storage space, Google, Yahoo! and Hotmail will start claiming that their spam filters rate better than the rest. These online powerhouses hope to attract users with the promise of cutting down and even eliminating the avalanche of get-rich-quick, pornography, and ink-jet cartridge offers (among others) that bombard virtually anyone with an email account more than 15 minutes old. This will, however, lead to another problem that many of them won't talk about, which involves filtering legitimate email as spam. Unfortunately, the sword cuts both ways on this issue. So where does it all end? Never! Hotmail will enter the fray with expanded storage capacity as well as the promise of less spam and a more "friendly" interface to make your email life even easier. Yahoo! and Hotmail will most likely copy Google and start serving context sensitive advertising based on the content of each email message as it get viewed. Privacy advocates will weigh in to claim that all of the filtering and serving of ads based on an email message's content violates our rights to privacy and heralds the arrival of "Big Brother." But all this jockeying for position and enticing users from one email service to another actually represents a great boon for the average Internet user. It will force three of the Web's biggest players to wake up and improve their services after 2 or 3 years of "business as usual" and we can all expect a few valuable innovations to result. About The Author Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links... Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.TurnWordsIntoTraffic.com
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
The 12 Most Common Newsletter Design Mistakes Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. Keep Your Work From Home Newsletter From Being A Spam Filter Casualty It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. What Is An Open Rate Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool. Writing Newsletters Online: How to Get it Right A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. Let The Email Wars Begin Things just got a lot hotter in the hyper-competitive world of online email providers.In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with other enhancements. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. Direct Marketing Strategies for Holiday Email Promotions Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Free Email Accounts - Pros and Cons Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. Email Marketing Tips for Reaching an International Audience Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches. Autoresponders - One Simple Trick That Will Improve Your Results Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. 8 Tips to Increase Response in Email Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:1. Autoresponder Services Improve Your Profits Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Promote Your Products Without Annoying Spam Filters How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don't come, whatever they can be. Why Do Marketers Lie in their Emails? Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent! No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. Autoresponders, Which Autoresponder Is Right For Your Business? An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
