|
|
 |
Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits
Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them? "Hello John"? or "Hello friend"? or "Hello"? If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too! What is personalizing of emails means? At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'. This is possible if you are sending email to one person or few people. But here you are dealing with a large subscriber base...Some thousand emails... So what to do? You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database. If you sending emails to your subscribers, you have to put some code like [FIRSTNAME] or {fname} etc depending on software instructions. Then the script replaces this code with actual first name while sending the message. Pretty cool. Huh? Some cgi scripts that have these personalization features: Mailing list Managers:
OK...Very convincing till now. Why should You personalize your emails? 1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects attracts the eyes. So more chances of opening it. I myself scan thru the all subject lines of emails. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,. 2. Once your subscriber opens the email there will be more chances of clicking other links in your ezine. 3. If you use your subscribers name before any special offer or exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent. 4. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference. 5. You can use this personalization feature on your websites, membership sites, discussion boards etc. When the member logs on to your membership site, the script (usually the script uses cookies to display your members name) automatically displaces their names welcoming them. TWO LAST 'NEVER DO IT' tips: Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages. Another is DON'T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button. One last note... Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results. About The Author Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month! http://www.ebooks-world.com/freetosell.shtml Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. To Lead or Not to Lead? Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. The Power of a Referral Script The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon. 7 Ways Email Can End Your Business Relationships Before They Start Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. 9 Tips To Help You Write More Powerful Emails 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. 3 Important Tips to Write Money-Making Autoresponder Messages Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers' list.Most people use fake or throw away e-mail addresses. How To Write E-mail Messages For Phenomenal Results Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science. The Name Squeeze - Should You? Shouldn't You? This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away. Sales Prospecting for Appointments by Email A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. Grab Those Emails! - 11 Key Ways to Get Your Visitors to Hand Over Their Email Address If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses. Save Time By Creating Email Signature Templates If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. Signature Files: The Easy Way To Create More Business If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Whats on YOUR Subscriber Thank-You Page? When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. Does Punctuation Really Matter in Email? So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. How Opt-in Email Marketing Helps You In Your Online Business The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out".
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
