Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Lawrence Blue, a native Detroiter. Attended Wayne State University. Worked as an operating engineer for the City of Detroit for the past 20 years. Enjoys martial arts, fitness, computer programming, bowling and last but certainly not the least writing and producing music.

To find out more about the hidden power that ebooks contain and also how you can learn to write and market your own; I highly recommend The ebook entitled 'Ebook Marketing Revealed:How to Write, Publish and Promote Your Own Profitable ebook!'. You can attain it at my website if you like. http://www.tinyurl.com/bg57y

Times Online

Ebook readers: it’sa war story Times Online, UK - Sep 6, 2008 Welcome to the world of ebooks. Last week, Sony and Waterstone’s, the UK’s largest chain of bookshops, launched the Sony Reader, a paperback-sized device ... What's the story with ... e-books? The Herald The death of the book, yet again Financial Times Stuart Kelly: From Great Expectations comes Neverending Story Scotland on Sunday all 10 news articles

E-books via the internet Jakarta Post, Indonesia - Sep 4, 2008 Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...

E-books don't furnish a room Independent, UK - Sep 4, 2008 Estimates vary: some say that sales of e-books for the Kindle have doubled in a year, from six to 12 per cent of Amazon's total sales. ...

Do Ebooks, Legal or Not, Make You Buy Real Books? Lifehacker Australia, Australia - Sep 5, 2008 Popular author Stephenie Meyer put her eagerly-anticipated vampire genre sequel Twilight Sun on indefinite hold after copies of her rough draft showed up on ...

e-books take weight of learning off the shoulders of students Irish Times, Ireland - Sep 3, 2008 First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...

WARNING - Google Adwords Can Lead to Bankruptcy Corsavoo.com, France - 12 hours ago There are numerous ebooks how to clean upholstery courses that you can find that will teach you all kinds of so called “secrets” to winning at the ppc ... Selling Your eBook Resale Right - The Good, The Bad, The Ugly Corsavoo.com all 2 news articles

guardian.co.uk

They still haven't cracked the ebook guardian.co.uk, UK - Sep 4, 2008 After this morning's launch there are thousands of ebooks available from Waterstone's website, with prices running fairly level with print equivalents: ... A library at your fingertips Times Online Win The Sleek New Sony Reader Sky News Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews The Press Association - Sky News all 14 news articles

A New Prospect For Novel Entrepreneurs! Live-PR.com (Pressemitteilung), Austria - 10 hours ago Resell Rights Revenue offers an all-embracing collection of high quality e-Books with resell rights. All of their e-Books that they sell are the latest ...

The Bookseller (subscription)

Waterstone's e-books open for business The Bookseller (subscription), UK - Sep 4, 2008 Waterstone's e-book store opened for business today (4th September), with around 7000 titles available from its website as e-books, including titles from ...

E-Books a ‘Green’ Way to Read JMU The Breeze, VA - Sep 3, 2008 By Caroline Cournoyer ,The Breeze Taking the lives of four million trees each school year, the textbook industry has not only made a dent in college ...