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Copywriting Information

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting


Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer.

Top 7 Things To Do Before You Hire A Copywriter


Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.

Memorable Sales Copy -- How to Write it


Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

No-Holds-Barred Conversation with Dan Lok - Part 1


Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.

Freelance Writers: Double Your Income


Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.

Three Tips For Magnetizing Your Copy


The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

Are Long Copy Salesletters Scams?


A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.

Prevent Procrastination With Positive Pressure


My wife and I recently bought a house.It's currently being built and moving day is slated for December.

Its Not What You Say But How You Say It


Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.

The Biggest Mistake Copywriters Make


Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.

How to Write Carrot-Wielding Copy!


A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.

Headlines That Pull, Persuade and Propel!


When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Want a Sticky Site That Sells? Forget Content!


An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.

Boost Your Conversion Rate In Three Steps


When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers.

Be Contagious... Spread The Word!


"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.

More Articles from Copywriting Information:
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MORE RESOURCES:

AP, Yahoo release style bibles for lingo gringos'
Kansas City Star
A lot of it is Copywriting 101-level fare; a far cry from AP's no-nonsense journalism, but even the most recalcitrant newshound will admit that writing for ...

and more »


VistaPrint Down for the Count (VPRT)
Benzinga
... invitations and announcements, holiday cards, calendars, creative design services, copywriting services, direct mail services, promotional gifts, ...

and more »


AWAI Helps Ensure Member Success with Copywriting Course
PR-USA.net (press release)
“Freelance copywriters are in big demand right now, so we want to help people taking our copywriting course to get up and running as quickly as possible so ...

and more »


Search Engine Journal

Algorithms: The Cure for Copywriter's Block
Search Engine Journal
Tools like Google's Adwords KeyWord Tool, BlogPulse and Wordtracker are good for discovering what topics are trending for Copywriting inspiration. ...



Busy Copywriting Firm Cuts Proofreading Costs in Half by Using Proof-Reading.com
PR-CANADA.net (press release)
A Boston-based copywriting firm, The Hired Pens, reduced proofreading costs and increased its ability to meet the tightest of deadlines by relying on the ...



Learn to Make Money Writing at AWAI's Fast Track to Copywriting Success Bootcamp
PR Web (press release)
American Writers & Artists Inc. to provide copywriting institute and job fair in Delray Beach, FL, November 3-6, 2010 “I landed my first paid copywriting ...



Bupa Appoints bigmouthmedia to Search Marketing Account
PR Newswire (press release)
... affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, ...

and more »


New York Daily News

Mad Men Season Premiere Review: Don Draper metamorphosed
Entertainment and Showbiz! (blog)
Then Peggy has a new partner-in-copywriting, Joey. And Betty has no intentions to move out of the house she and Don used to share. ...
'Mad Men' season premiere review: 'Stop telling me what to do. I know what you ...Entertainment Weekly
MAD MEN (Season Four)Multichannel News

all 588 news articles »


Online crimes of passion
Siliconrepublic.com
The briefest of journeys around the web will convince you that it is just falling over itself with this sycophantic self-serving copywriting style. ...



EditCopyProof Transforms Traditional Copywriting by Infusing Spirituality and ...
PR.com (press release)
Using a unique combination of technical writing, online marketing and copywriting skills, and refined intuitive abilities, Charlon Bobo works with her ...


Google News

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