Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Copywriting Information | |
|
|
|
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web? And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in? So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap. Do you hear a faint wailing sound in the distance? That's me, weeping for you. You're on the path to failure, and it makes me want to cry. If you're running to Elance.com for help, you're missing the main point of article marketing. Your articles must not only be well-written, but they should be highly targeted. An article that's highly targeted speaks to ONE audience, isolates exactly what they need, and then positions your company as delivering the goods. An entire article CAMPAIGN does this to the Nth degree. If you hire someone who agrees to write your articles for $2 apiece, you're basically giving up that golden opportunity to power-drive your article campaign to all the right people and bring in big business. Why are you giving it up? Because that sweatshop copywriter doesn't care about you or your campaign, fool. Their name isn't going on the article, yours is. If you're worried about quality, you have every right to be. Someone working for 5 cents a word just wants to get the project done as quickly as possible and move on. So, forget the jacked up article marketing, you're getting sub-par copy whether you're ready to believe it or not. Ever buy a pair of pants from Walmart for $5, wear them twice and then watch the button fall off? So your mom sews it back on, and then two weeks later the zipper breaks. I call these disposable pants. "They were only five bucks, I'll just buy another pair," you think. Okay, but how many pairs of cheap pants did you end up buying this year? Nine? Twelve? How many will you buy in your lifetime because they fell apart in the dryer, split up the back when you sat down, or were otherwise destroyed prematurely in everyday use? Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul. She's there to satisfy an immediate need and she's writing to get paid. For that kind of money, would YOU care about someone else's conversion rate? Would you write an article marketing power campaign that comes from your soul? Of course not. So don't expect that your poorly paid copywriter will. You know those 100% cotton twill pants you bought five years ago that you still wear on semi-special occasions? Go put them on and take a good look in the mirror. Then call that Elance copywriter and tell her you're not signing the contract. Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. How You Can Find Freelance Copy Editing Jobs Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. 5 Ways to Instantly Improve Your Copy 1. Isolation technique It doesn't matter how good your copy is if they don't read it. How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. Increase Freelance Sales With an Online Resume! Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ. No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. Who is Your Customer? When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person. The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer. Professional Writing: Six Great Reasons to Hire a Writer Most people can write. Some can even write well. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. How to Write a Sizzling Sales Letter, Part 1 When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons why your prospect can trust you communicate your offer succinctly and clearly encourage your prospect to act now And furthermore, it has to have sizzle. How to Develop a Killer News Hook When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
