Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Copywriting Information | |
|
|
|
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe. Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share my angst. Let's work this one out together. Here it is. I have the pleasure of chatting with many marketers who go through the swinging door of my freelance business. I've come to the conclusion that they either get it, or they don't. Meaning, they get my drift, my style, my meaning. And if they don't get it, all the articles and advertising concept pitches in the world aren't going to make them see it my way. I will give you an example of people "not getting it." Maybe you can relate. A client comes to me with some fairly dull website copy. He says, "We want to totally rework this to be more edgy, like the Vitamin Water website." So I go to Vitaminwater.com. What I see is some MAJOR edgy web copy. It's so edgy, it's bordering on blasphemous. Seems the Vitamin Water people are drinking that stuff to purify their dirty little souls. Go there, you'll see what I mean. So this client of mine then occupies most of my New Year's week with his grandiose plan for the copy overhaul. I give him a little edge, but tone it down because the Vitamin Water site is a bit much for what he sells. Guess what happens? He cuts our contract short and then takes his site down for "the big relaunch" doing whatever he did after we parted ways. After SIX MONTHS, he then puts up a new version of his website that's NEARLY IDENTICAL to the old one! That dude did not get it. He loved someone else's bawdy concept, but failed to realize it wasn't what HE wanted for his own business. And then he had some kind of freakout I guess, and decided to go "back in the box." The guy spent six months of his time and hard-earned money to figure out he didn't really want to do what he thought he wanted to do. What a shame. Copywriters encounter people like this all the time. Whether you're freelance, small agency, in-house or Madison Avenue, at least half your clients will ask you to create something specific for them, when deep inside that's the exact opposite of what they really want. But still, you go through the painful motions, all the while knowing that you're not being "got" and this is not going to work out. So, why do it then? Why keep TALK TALK TALKING all this marketing hype, target-audience, blow-sales-through-the-roof power copywriting? Why the articles, why the networking, why the fever? Because eventually, you will find someone who DOES GET IT. And when you do... oh, the ecstasy! Damn, but there's nothing like the joy of creation with someone, or better still a group of Someones, who are of the same mental mindset. Advertising is a little like your relationships. You may go on fifty-five dates with 13 different people, and each one manages to get under your skin somehow. All seems hopeless. You think you're an island. Then along comes The One. What? Instead of bickering, boredom or tension, you can actually find peace, harmony, great conversation and big thrills with someone on this planet who likes you for you? Amazing. That can happen in your advertising and marketing endeavors, too. It's utter synergistic bliss. It's a natural high, and it's the reason for all of this fuss in the first place. Okay then, how do you find this elusive promised land? How will you ever love and be loved in this big, hopeless world of clashing wills and big egos and impossible marketing dreams? You have to get out there and let yourself be found. To all of those new-agey people out there who like to go off about the Laws of Attraction in Advertising? I feel you! I hear what you're saying, and you're totally right. Just put yourself out there and do what you do best... and someday, someone is going to come knocking who GETS IT. And that, Copywriter Friends, is what I call NIRVANA. Rant over. Peace out. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Writing for People and Search Engines Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. Should You Use Testimonials When You Create A Web Site? You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. Who is Your Customer? When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person. 10 Things You Should Expect From Your IT Copywriter Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. 5 Ways to Instantly Improve Your Copy 1. Isolation technique It doesn't matter how good your copy is if they don't read it. Revealed: The $12,500 Copywriting Formula Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. How To Write Headlines That Grab Your Prospects Attention It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. Content is King IntroductionA pencil. Yes, a pencil. Better Copy: The Interview is the Key Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. How to Start and Sustain a Career as a Freelance Writer Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.You do not need to have special qualifications to be a freelance writer and make money. Crank Out More Articles More Often With An Article Swipe File If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. Professional Writing: Six Great Reasons to Hire a Writer Most people can write. Some can even write well. 10 Keys to Copy That Sells! Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades .. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
