Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Copywriting Information | |
|
|
|
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords. SEO stands for Search Engine Optimization. You want to fill your website with the most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for information. Your job will be to find out what those words are, and then add them to your website content and web theme. As the top search engines send their spiders out to crawl the web, they'll index your content using the keywords you've placed strategically throughout. If you do this right, you'll rank high in your content category. Even if you don't do it exactly right, you'll still be better off than if you don't do it at all. Tips on SEO Copywriting: Where do I put those keywords? 1. In your website's title and ALT titles. Your website's title is what comes up at the top of the internet browser and what someone will read as the description when they bookmark your site. So if you want people to know what you're all about, the title is the place to tell them. Your ALT title is visible in the source code of each web page. If you vary your ALT titles using keywords to describe what's on each page, your entire site will be indexed categorically. 2. In your website's META tag description. This is what comes up when web visitors are hunting the search engines and your website comes up in the hit list. Underneath your URL, you can add a brief description of your services and/or offerings, that visitors can read and decide to click on your site from the search engine. 3. In every page header. Each section of a web page should ideally have a headline or header. Your web sections will go like this: < title > < head > < h1 > < h2 > etc., followed by the < body > and < footer >. By designating your sections and then including keywords in the content of each section, you're ensuring that the web crawlers will index your entire site and not skip over anything. 4. In your hyperlinks. A well-organized website will be peppered with hyperlinks that lead the viewer from page to page. Each of these hyperlinks should contain a relevant and popular keyword which the search engines will follow along as they index. 5. In your web content. Today's web crawlers can scan your web content, guided by the hyperlinks and keywords. If you include your most popular keywords in the first few words of each paragraph, and repeat these keywords here and there throughout, you'll ensure that your page will get picked up by the web crawlers. 6. In the navigation bar. Have you been noticing that more and more people use the same format for their website's navigation bar? Some typical navigation bar labels include: About Us, Services, Free Tips, Contact. These are words that web crawlers now recognize as preserving the continuity of your website. Use them to promote efficient search engine run-through. 7. In the ALT description of your images. ALT stands for alternate text- what your visitor will see if for some reason your image does not appear when they load your page in their web browser. ALT descriptions help people understand what they might not be seeing; for example, Wordfeeder Copywriting Logo. Include your most popular keywords in your image ALT descriptions. So: now that you know where to put keywords in your web copy, how are you ever going to make it interesting and compelling to the reader? Well, you could spend hours researching all the right keywords, spend days redesigning your website's format, and spend weeks trying to create hypnotic web copy. Or, you could contact Wordfeeder.com and have them do it for you. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://www.wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product. The Power of Saying You Can If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet. Writing Copy for Voiceovers As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Dissolving Buyer Scepticisim ... A Lesson In Copywriting When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) 1. Address your reader as a friend, not as "Friend. 11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses) Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. 7 Steps You MUST Take Before Writing a Word of Copy! Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. 13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. Better Copy: The Interview is the Key Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. Web Writing - Dont Lose Your Visitors Attention! Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
