![]() Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| Copywriting Information | |
|
|
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights. Think, however, of the good opening lines used to begin most successful short stories, novels and articles then the "hook" in our title takes on a whole new range of meanings and equates very well with the world of creative writing. What most beginners fail to understand when they first begin writing, and this applies as much to articles as it does to short stories and novels, is that when they submit their work to an editor, competition judge or publisher there is only a brief moment to impress which is why a lot of attention needs to be paid to that first opening sentence. Hooking your reader with a good beginning isn't a guarantee to success, but it will serve to focus attention and make the judge, publisher or editor take more notice of the rest of the article, story etc. If nothing else, it presses an subconscious alert button in the reader's mind that marks up the writer as a professional who knows his or her craft. This in turn builds expectation and again focuses attention. As long as the rest of the piece lives up to its early promise, you can be sure that your effort will at the very least receive close inspection and hopefully much more! So, just how do you come up with a good hook? It would be nice if I could say that there was some magic formula available but unfortunately I haven't found it even if it does exist! Still there are several things that you can do to get things moving. First of all don't sit staring at your screen trying to think of a good opening line when you have a mind boiling with ideas struggling to spread themselves over the page! All this will do is make you tense up with frustration and dam your creativity. Instead, start hitting the keys and slap those ideas across the screen! Once you have the basic outline down then you can start the editing process, including the opening sentence. If at this stage you are still stuck, try leaving the work for a few days, there's a good chance you'll come up with something when you're mind is focused on something else and the first flush of enthusiasm has cleared from your brain. Analogy, such as I've used to the fishing world, often provides a good hook. In the case of this article I used it in the title but hooks are used just as often or more so in the opening sentence. My actual opening "hook" made use of a question, which again is a very good way to start, as questions by their very nature demand a response from the reader, even if it is only to read to the end of the sentence! I took this a step further by demanding physical action, "hands up", which of course is a ridiculous thing to expect a reader to do when there is no way of knowing whether they have complied or not! It is this stupidity that hopefully grabs attention and carries on from where the title left off. PR writers are well aware of this process and often mis-spell words to create a similar effect . Quotations and deliberate mis-quotations also make good hooks either from songs, proverbs or other literary works, but also try putting together unusual combinations of words. For instance, you wouldn't think that brussel sprouts could possibly have any effect on good or evil and I'm sure they haven't! One of my son's however has different ideas and his annual grumble during our recent Christmas meal gave me a marvellous opening line, or hook, for what will be a festive article taking a close look at this, in my opinion, much maligned vegetable! What was it? Oh yes, when faced with a heap of those shiny green gems he muttered murderously, "If it wasn't for brussel sprouts there'd be no evil in the world ..." now is that a hook or what? Which brings me on to another point. Hooks, I've found seem to have a power in their own right and often serve as a catalyst to the story or article itself which is why you should be on the alert for when they occur. The brussel sprout incident is a prime example. Writing in any shape or form was the furthest thing from my mind, but the startled looks and laughter from the rest of the family were enough to confirm what I'd immediately thought, here was a hook begging for exploitation and with a enough power of its own to begin generating several lines of thought. Being aware of hooks and the power they have on the reader is something every writer has to get to grips with if they want to achieve success so it is a good idea to train yourself to both generate hooks and be on the alert for them by listening to what other people say. Having a small notebook handy makes a lot of sense, but reading what other people have done before you will also pay dividends. Try this quiz of opening lines to famous novels. It's not easy, but don't worry about your score, the real benefit of the quiz is seeing what worked for the author. Well, what did you think? Some were definitely intriguing but others in my opinion left a lot to be desired which just goes to show that the proof of the pudding is in the eat... er reading so don't fall into the trap of thinking that the beginning is the be all and end all! Oh and before you ask, I haven't forgotten the lines and sinkers either, call those plots and twist endings and to find out more sign up for the WriteLink Short Story Writing Workshop, it's free! www.writebytes.co.uk ANSWERS: About The Author Sue Kendrick is a freelance writer and graphic designer living in the English Midlands. She writes regularl news items for her regional newspaper, has had many articles published in special interest magazines and won prizes in several short story contests. She is now the editor and publisher of www.writelink.co.uk one of the UK's premier writing websites and monthly newsletter. She has written several ebooks including READ ALL ABOUT IT! The WriteLink to Newspaper Writing www.writelink.dabsolco.uk/Newspaper_Book/newspaper_book.html and Poetry For Profit, four reports on how to make money from writing poetry. www.writelink.dabsol.co.uk/Poetry_for_profit/poetry_for_profit.html Sue's personal website can be seen here: - Sue@writelink.co.uk
MORE RESOURCES:
Copywriting - Google News |
RELATED ARTICLES
Why Is FREE The Most Powerful Marketing Word You Can Use? As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. Tomorrow's Clichés Today I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today". The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. 3 Steps To Better Sales Copywriting Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter. Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. Is Your Web Copy Plain Talk? It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality. Writing Tips for Your Website Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. The Lead: Sinking The Hook Into Your Prospect You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not. 5 Deadly Copywriting Mistakes That Kill Sales Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Steps to a Writing an Effective Press Releases Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Can 97% of Netpreneurs be Wrong? Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything - and that person will do it without question. What's more, they'll think it was their idea, not yours. How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Give Me $1 And Ill Have A Powerful Marketing Weapon One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. |
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |