Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Copywriting Information | |
|
|
|
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did have an "expert's assessment and statement" regarding copying and stealing art styles and techniques. The artistic world was widely influenced by Picasso, being the first living artist to be featured in the Louvre. Many have their own opinion and interpretation as to what he really meant on the quote. With the onset of digital technology and digital art, it is understandable that the modern Web graphic design also has an interpretation for it. In an article by Cameron Moll, the Creative Director for IDI at http://www.sitepoint.com/article/copy-great-designers-steal he had endeavored to uncover a possible explanation in three levels of design. These three levels involves some aspect of copying or stealing, shows increasing design maturity, adapts Picasso's quote to modern graphic design. The interpretation by Moll was segmented in such a way that do not imply that they are the only levels of design. it is but a guide to assist the improvement of designers' design and lead to their maturity with regards to copying and stealing designs. The first level explains a well-imparted principle of starting out by copying other well-created designs. Web designing could relate this principle from the advice of Web copywriting guru, Gerry McGovern for writers: having a model for the kind of article that they need to do, dissect and analyze them and copy. Copying, not creating have surprising positive effect, too, that of maintaining conventionality. There's a familiar and intuitive effect for the users when most sites have essentially the same layout and information architecture by most sites. A Web designing career involve time constraints and budget limitations so much so that copying is almost mandatory. The second level explains that the best resources where designers can steal are from themselves. They can tap into loads of their past designs that were never used or completed, or from their designs that have already been successful in order to reinvent a new design. This kind of stealing is quite helpful in molding their own distinctive design style to use as a selling point for clients. The third level involves stealing from discreet sources. Albert Einstein is noted for quoting, "The secret to creativity is knowing how to hide your sources." For designers the easiest way to do this is to use sources already hidden. Even great artists can't be accused of stealing if their rare jewels of inspiration are from lost, bypassed, forgotten ideas which they have successfully incorporated with their own distinctive style. To graphic designers, they have to really research and rummage for the necessary unused and forgotten ideas applicable for their design. One must be careful in copying from well-known sources, though. It is best to copy the inspiration and not the exact output. To fully summarize, all graphid designers out there, there's no problem in copying, even Picasso, in one of his quotes told about the necessity of copying. However, it is best to be careful in what you copy and how you copy it. Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years. Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid. Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom - to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness. For comments and inquiries about the article visit http://www.ucreative.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Writing Suitable Copy for the Press Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press. How To Get Started With A Career In Copywriting Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language... In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Four Simple Steps to Improve Your Sales Copy You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. 5 Critical Mistakes Most Freelance Copywriters Make Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects. A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service. Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. How To Become A Freelance Copywriter In New York As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. Tech-writers: A Necessary Evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. How To Really Connect With Your Customer In Your Copywriting One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. Is Your Web Copy Plain Talk? It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
