Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Copywriting Information | |
|
|
|
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make. It is true what they say about advertising. The average person needs to see the ad at least three to four times before the average person wants become curious. In some cases it takes a bit more than that. For example, I could care less about what Mathew Lesko has to offer with his government grants book offer. I have seen the ad on television at least 50 times. You know how much that probably cost him to put an ad on television and to run it over and over again? How many times have you seen it? Have you bought the book yet? After about the fiftieth time I started thinking about getting the book for myself. Not because I believe he has something in it valuable for me. I think that if you can get all that money he claims you can get, some one beside, the author would be saying something about it. No, I started thinking about getting it, so that I could share the information with others for a fee less than what the book cost. I also though, what if there's a program in there that I can use, or someone else can use. I can share that information with that person for a fee. Perhaps, I can charge people to write the grants for an additional fee. The point is that you want to give people as much information as possible as to why they should buy and try your product. I came up with the idea about the book due largely in part to that particular commercial. Because, prior to that commercial, I only though about my own use and not how I too may be able to capitalize off of buying his book. What an article does that an ad does not is give the reader something to think about. If the article is interesting the reader will read the entire article. If the reader reads the entire article, you may have just sparked an interest to find out more. Teaser articles are like cliffhangers. I may not want to go any further with it because it may just be another cliffhanger waiting for me and I really hate not knowing how it ends. What if time does not allow me to find out? I feel empty. Like a movie that ends where you don't know if the criminal gets caught or the hero got the girl. Articles with a lot of fluff are like politicians that talk about each other and not the issues. We don't know where they stand if elected to office. It's hard to decide what to do. Generally, people don't go any further for fear of getting more of the same. Fluff. Advertisements and testimonials serve a purpose, but they are not enough to convince us that we should buy because Joe Smoke of North Carolina liked it. Advertisements only serve as a reminder that we need to buy more toilet paper and the best advertiser gets our vote on which toilet paper to buy. Articles are for selling an idea, a concept, or something unusual in the market. Just because you think it is great or you want it does not mean anyone else will. I am currently looking to put together the best how to book on government, business and investing and I am looking for everyday people that have done it to write about it. About The Author My name is Joyce A. Corrales and I started Mail Runner. I have been in the mail order business for 20 years and have learned many different ways to approach an untapped market. I started out selling advertising but quickly realize that I was doing a disservice to my advertiser. Now I give it away in the form of articles. The readers find it more interesting to get something meaty that they can take and use right away. The readers have learned that if it works, they are willing to pay for more. I've also been real estate and mortgage for about the same amount of time. I now write the "how to" on the escrow process, selling your own home, understanding income taxes, and much more. When my readers find the information valuable, they come back for additional services or material. Join me: http://mailrunner.bravehost.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. How To Ethically Use A Swipe File For Your Ad Copy Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?).. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. The Lead: Sinking The Hook Into Your Prospect You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not. 3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Is Your Content Provider Selling You Ripped Content? Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Writing Online In Two Syllables or Less About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. Copywriter Rates, Getting The Facts Beforehand Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
