Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Branding Information | |
|
|
|
Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business. Don't use a miscellaneous email account as your primary web contact address. Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies. This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.) Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities. What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority. So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is. And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com. If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe. Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Quality and Service - Yeah, Right! One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something of greater value than their competition. The Big Uneasy: Clearing the Clouds of Guess People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. Business Case Study Automotive Detailing Franchise Company How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. What About Me? What You Need To Know About Me-Marketing What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider. How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... Big and Yellow 'M' reminds you McDonalds.. Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. The Keys to a Great Logo Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Strategic Moves In The Branding Gamble! The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever gets its products to the market. Brand Identity Guru - Is Your Brand Vital? The world is not waiting for you?or your product or service. Or your firm. 10 Secrets for Free Media Placement Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet!1. Write an attention grabbing headline. Choosing The Right Business Name Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like. The New Branding Awareness - A Value Based Concept The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you. Logo Design Tips Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Fast Forwarding Your Business If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. 9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. The Trust Issue In Marketing One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume. Brand Your Consulting Brilliance Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. You'll Bring a Parade of Business to Your Door! Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
