AdAdvantageSuccess Home Page for Internet Marketers!

Home   |   Marketing eCourse   |   Online Marketing Kit   |   Web Hosting   |   Links   |   ClickBank Portal
Advertising Information   |   Blogging & RSS   |   Branding Information   |   Copywriting

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.

Keep the design and layout simple and clean
The more cluttered or messy the layout and design is for your marketing collateral, the harder it would be for your customers to find the important stuff. So, don't overcrowd the design of your marketing materials. First and foremost, it should be kept clean and very simple. Yes, we all want to fit as much information as we can into the design but hey, keep the purpose of the design of the marketing stuff in mind. You want to design a novel or design something that sells.

Design Colors
If you have a set of corporate colors (like the colors that you use on your logo, letterhead, envelopes?etc), keep to the same colors in your design. You should present a very simplistic, unique, corporate, professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It's best that you not use too many colors for your design. And another important point about designing marketing materials is this; avoid using all the colors of the rainbow in one design! You're not trying to confuse your customers, you're trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color for the design is good enough.

Fonts
There are tons of free fonts (quite incredibly attractive ones at that) that you can find off the Internet for the design of your marketing stuff - but the sad news is that it's not always possible to use all of them. Keep to one single font for the content in your design, and if you wish to, you can use a different (a bolder and louder font) for the headings and titles in your design.

Images in your design
Unlike web publishing, using images in the design of your brochures, flyers, menus, company profiles is always a good idea. Enticing your customers with useful pictures or diagrams that illustrates your point or including pictures of your products in the design of your marketing stuff is encouraged. Be careful and weary of using stock photos from the web for your marketing material. One, the resolution of such images (those that you can get off the Internet) is never good enough for printing purposes. Two, you'll get in trouble with the people who actually owns the rights to those images. So, if possible, if you want to use pictures or illustrative images in your design, it's best to either get the pictures for the design yourself (with your digital camera) or you should just purchase it.

© 2005, Marsha Maung
Email: marshamaung@yahoo.com
Site: http://www.marshamaung.com

Feel free to reprint or publish this article on your website, ezine, magazine, newsletter?etc. Please include the bio, links and credit intact.

Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com


MORE RESOURCES:

Not Guilty for Man Accused of Branding Six-year-old Child
Courier Herald, GA - 16 hours ago
By TERRY WOLF By TERRY WOLF A Laurens County jury returned a verdict of not guilty in the case of a Laurens County man charged with cruelty to children. ...


ArtCal Zine

Re:Public - Aaron Harvey, Proposition 8 and Branding Equality
ArtCal Zine, NY - 18 hours ago
By Hrag Vartanian | Features, News | November 20, 2008 Since the crushing passage of LGBT rights activists and their allies have been protesting the vote ...
Shepard Fairey Has A Posse Creativity
all 2 news articles


Balala decries funding delays for tourism re-branding
Kenya Broadcasting Corporation, Kenya - 3 hours ago
Tourism minister Najib Balala has decried the delays in the release of Ksh 1 billion by treasurer meant for the marketing and re-branding of the tourism ...


Wal-Mart Learns A Branding Lesson
Branding Strategy Insider, FL - 6 hours ago
It has learned one of the great secrets of branding the hard way. In 2006 the company made a huge, but relatively commonplace error. ...


PIA Branding Program Wins 2008 MarCom Award for Agent Radio ...
MarketWatch - Nov 18, 2008
The PIA Branding Program was presented with a 2008 MarCom Gold Award in the Radio Campaign category by the Association of Marketing and Communication ...


Holy Cow Branding Wins International Award
MyNC.com, NC - Nov 19, 2008
By lorana price, User Submitted, 1 hour, 16 minutes ago Cary, NC: Holy Cow Branding, Inc. announced today that the firm was recognized with a silver award ...


Vertical Branding Announces 3rd Quarter 20008 Financial Results
MarketWatch - Nov 14, 2008
Vertical Branding also showed continued improvement on a sequential quarterly basis, with Q3 2008 revenues up by $0.2 million over Q2 2008, ...


Boscobel Marketing Communications Wins Best Overall 'Stevie ...
MarketWatch - 21 hours ago
Now in its 30th year, Boscobel Marketing Communications, Inc. is the Washington, DC area's longest-standing branding and PR firm. ...


Branding strategy to facilitate re-entry of RP goods to EU
Philippine Star, Philippines - 20 hours ago
Exporters of gifts and decorative articles products are recommended to use a national branding strategy for premium and flanker brands as a means to ...


AsiaOne

Winning brand 'goes straight for the heart'
AsiaOne, Singapore - 8 hours ago
He was outlining HP's successful three-year branding strategy to the audience at a marketing conference, the Brand Couture Congress, which opened at Suntec ...

Branding - Google News

Home   |   Marketing eCourse   |   Online Marketing Kit   |   Web Hosting   |   Links   |   ClickBank Portal
Advertising Information   |   Blogging & RSS   |   Branding Information   |   Copywriting
Copywrite ©      2006 www.AdAdvantageSuccess.com      All Rights Reserved.