Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal
Advertising Information | Blogging & RSS | Branding Information | Copywriting
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | |
| |
| Branding Information | |
|
|
|
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company. For instance, he was trying to come up with something unique for a particular brand of body wash (he thought the smell was awful because it smelt like mud?wet and totally disgusting). Guess what he did? He went the NATURAL WAY?? Obviously, it worked wonders for the product! He came up with headlines like "So natural, you'd roll around in it" "Just like a second skin" "Aroma-therapeutic" "Go back to nature" ?and the likes. I was impressed. So happens that he brings back a lot of samples of products each time he comes back to Malaysia and this time he had the said product handy to show us - to although I didn't think it was disgusting (he has a way with words, shall I say?"), it wasn't your conventional bath wash. It sure didn't smell like anything else I can get here in supermarkets. Joe, my friend from America, said that he steered the product in the realm of conservation of the environment, going natural, using natural products, natural cleansing properties?.etc and it worked wonderfully. When combined with a superb design and ad, the product sold like nothing else he had known! This was the product he thought smelt like mud, remember? And with good direction, copy and design, the product is as good as sold. The theory is that, people's mind accepts what they want to accept. Let me give you some examples of beautiful copy work for International brands. "milk bath" - Johnson and Johnson. Sounds simple enough? But accordingly, many people bought the products, not because it was superb or any better than all the other Johnson and Johnson products or bath gels, it was because the 'milk bath' copy suggested that whenever you use the product, you'd be bathing in milk, pampering yourself, making your skin whiter and smoother. Asians will buy anything that you say can turn their skin white. "Not perfumed, Not coloured. Just kind" - Simple. This is a very unique stance taken by a skincare company because Simple is the first brand that suggested that you don't need anything extra have superb skin. Simple is?.well, simple, but it gives you good skin because it doesn't make your skin look worse. "Against animal testing" - The Body Shop. The products being sold by The Body Shop, without a doubt, is produced without being tested on animals. This, they claim, is because the properties used to produce their products is very natural. I think placing the words "AGAINST ANIMAL TESTING" in bolded letters in all of their labels is a good idea. Anyone who loves natural products and are animal lovers will definitely stay true to The Body Shop. "The beer only a true man knows how to appreciate" This is a tagline being used by a well-known beer company. I am not certain of the exact words being used, therefore, I decline to name the brand and beer type. Anyway, this tagline suggests that if you're a man at all, you'll like this beer?..and if you don't, you're not a TRUE man. I am a woman and I like the beer because of its richness in taste but I absolutely object to their tagline. I suppose they have their reasons. Their target market were mostly men and if they were women who drink, they will let the tagline slide because they like the beer so much. So, you see, the kind of branding, the kind of tagline and headlines that you use determines the direction of your product. If you use a tagline like 'lustrous long hair"?.don't expect a lot of male customers who takes you up on your offer. So, decide on a tagline once and for all for each and every one of your products, take them very seriously and if you can't think of anything, hire someone to do the thinking for you. Branding and copy writing is SO IMPORTANT that you'd rather pay for it than be stuck with one that gives out mixed messages. Marsha Maung is a freelance graphic designer and writer who has been working from her home in Selangor, Malaysia the past 6 years. She is also the author of "Raising Little Magicians", "No products to sell" and the popular "The Lance in Freelancing" and other books. For more information, please visit http://www.marshamaung.com and for more info on her books, please visit http://www.lulu.com/marshamaung
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Articles: The Perfect Branding Tool If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles. Im Just Starting, Why Do I Need a Logo Design? Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. Branding - More Than Just a Statement - A Memory Scar Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. Internet Branding Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Logo-ize For Instant Identification & Increased Awareness The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean "the divine reason implicit in the cosmos, ordering it and giving it form and meaning. The MOST Expensive Mistake You Can Make Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Positioning and Branding - Brand Identity Guru Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand and identity in the marketplace. Build Brand Identity Through Product Branding Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. These 4 P's will enable you to check the way your brand is interpreted. Brilliant Branding Builds Business Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. All About Branding In this article i will explain how you can make your brand an succes.Corporate branding. Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. How a Great Tagline can Help your Business "Just do it." "We try harder. Brand Identity - Corporate Identity and Brand Value Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Play it Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone. The Role of a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. Self-Marketing: The I Focus Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I". What the Heck is Branding and Why Should I Care? There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. Nike / Sears / Kmart The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy. Jan Verhoeff: Brand Your Market Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
