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Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

More Articles from Advertising Information:
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MORE RESOURCES:

McClatchy's second-quarter profit declines
Sacramento Bee
The McClatchy Co. reported higher operating profit and an easing of its advertising slump Thursday, but higher interest costs cut into the ...
On the Call: McClatchy CEO Gary PruittBusinessWeek
McClatchy profit down 83 percent, ad sales fallReuters
McClatchy Sees Some Positive Trends in Classified AdvertisingPoynter.org
News & Observer -MarketWatch (press release) -Bizjournals.com
all 175 news articles »


Mediaset 2Q Pft Up On Advertising Spending Growth
Wall Street Journal
MI), Italy's largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as advertising spending returned to growth in its core ...
Mediaset First-Half Profit Rises 34% on Increased AdvertisingBusinessWeek
Mediaset net jumps on ad recovery, sees more growthReuters
Berlusconi Beating Murdoch in TV Soccer as Mediaset Upsets SkyBloomberg

all 16 news articles »


Present at the Birth of Modern Advertising
Wall Street Journal
In the nascent days of advertising, in the first half of the 20th century, no one was more successful—or more influential—than Albert ...

and more »


Calif. broker sues over new Neb. real estate rules
BusinessWeek
Young says in other court filings that her website offers advertising to homeowners who wish to sell their properties "without the use of a ...
Industry of the Month: Real Estate ProfessionalsFoster Folly News

all 40 news articles »


Reuters

Google Says Web Search, Advertising Being Blocked in China
Bloomberg
... Levy talks about Google Inc.'s announcement that some of its services, including Web search, mobile and advertising, are being fully blocked in China. ...
Google says search engine, mobile service blocked in China [Updated]Los Angeles Times (blog)
Google says China 'blockage' miscalculationFinancial Times
Google Says Web Search, Advertising Being Blocked in ChinaBloomberg
The Associated Press -The Associated Press
all 571 news articles »


What earnings reports have revealed about ads
BusinessWeek
July 16: Gannett Co., the largest US newspaper publisher, shows signs it's moving closer to ending a 3 1/2-year slump in print advertising, though it still ...

and more »


Meredith Outpaces Zacks Estimate
Zacks.com
Total revenue for the quarter jumped 6% year-on-year to $365.1 million, reflecting a 7% increase in total advertising revenue, a 2% rise in circulation ...
Meredith posts profit on cost-cutting, advertising growthDesMoinesRegister.com
Meredith Reports Strong Fiscal 2010 Fourth Quarter & Full Year ResultsMarketWatch (press release)
Meredith Sees Significant Gains in Fiscal Q4, Interactive Rev Jumps 17%Media Buyer Planner
Folio Magazine -mediabistro.com (blog)
all 15 news articles »


Federal Appeals Court Upholds Nevada Laws Limiting Brothel Advertising
Nevada News Bureau
“This state has had restrictions on brothel advertising for 40 years. Nevada should have the right to have reasonable limitations on this type of activity. ...
Prostitution advertising ban upheldLas Vegas Sun
Appeals panel upholds ban on NV brothel adsKTVN

all 4 news articles »


Marketing Week

Interpublic Net Rises Sharply
Wall Street Journal
second-quarter profit surged on better-than-expected revenue as advertising demand grew in the US and internationally across a range of industry sectors. ...
Optimism continues with with Interpublic revenues up 8.5%Utalkmarketing
Interpublic Q2 Profit Soars; Shares Up - UpdateRTT News
Interpublic shares jump after big profit jumpMarketWatch
Financial Times -The Guardian -TradersHuddle.com
all 105 news articles »


Advertising, then Results: Moran vs. Tiahrt
WIBW (blog)
We'd looked forward to the advertising Jerry Moran and Todd Tiahrt would bring us. But now, it's almost time for the commercials to stop, ...

and more »

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