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Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

More Articles from Advertising Information:
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MORE RESOURCES:

TopNews

Attacking vs. Addressing Issues
Washington Post, United States - 6 hours ago
A report last week by the University of Wisconsin Advertising Project found that nearly all of McCain's TV spots at the beginning of the month were negative ...
Fact Check: Are all McCain's ads negative? CNN Political Ticker
Expertinent: The Biology of Negative Advertising Newsweek
Will statesmanship win out? Denver Post
Indianapolis Star - CNN
all 703 news articles


New York Times

US newspapers see growth in online advertising slow to a crawl
International Herald Tribune, France - 3 hours ago
The decline in revenue came even as overall online advertising increased. Display advertising, the graphics-rich ads that newspapers carry, grew 7.6 percent ...
Newspapers’ Web Revenue Is Stalling New York Times
all 3 news articles


Claire Beale On Advertising: The real art of an ad is to make more ...
Independent, UK - 5 hours ago
Music, television, cinema, advertising fused together as anthropological art. In one corner of the Turner nominee’s room you’ll find a film of Leckey’s ...


Why Advertising Is Different Today
Adweek, NY - 17 minutes ago
Advertising is a business of individuality and entrepreneurship, and it's at its best when practiced that way, not by an army in gray flannel suits floating ...


Advertising slogan quiz
Sydney Morning Herald, Australia - 6 hours ago
Feel free to also nominate your favourite advertising slogans, or come up with your own clever catch phrases for today's generation of machines or ...


Los Angeles Times

MySpace Woos Small Business Ads
BusinessWeek - 1 hour ago
(NWS) takes the wraps off MyAds, a new approach to advertising that allows small businesses and individuals to create their own banner ads—illustrated ...
MySpace's latest bid to wring profit from social networking Los Angeles Times
MySpace sells small businesses on self-service ads guardian.co.uk
MyAds Give Access To MySpace MediaPost Publications
TIME - CNET News
all 9 news articles


Hackers' malicious fake YouTube pages
San Francisco Chronicle,  USA - 1 hour ago
Advertising is coming to the dentist's chair in the form of personal video goggles that patients wear while getting their cleaning or root canal. ...


New Timeshare Advertising Agency Is Established in Portsmouth, NH ...
MarketWatch - Oct 11, 2008
Timeshares123.com is a new timeshare advertising agency that specializes in marketing timeshares for sale and for rent by individual owners, ...


TDI International bags 7-year OOH advertising rights for Cochin ...
exchange4media.com, India - 1 hour ago
TDI International India Ltd has recently been awarded the OOH advertising rights for Cochin’s green field airport with a bid amount of approximately Rs 70 ...


Ominous portents as media stocks plunge
NEWS.com.au, Australia - 14 hours ago
They are being driven down by fears that the credit crisis will morph into a global recession which puts the brakes on an advertising market that is already ...
Australian stocks tipped to open flat The Age
all 36 news articles

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