|
|
 |
Whats On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you. Here's how to use the necessary ingredients to create a great business card Your name should be the biggest part of the card. Right there where the eye can pick it out without searching. Avoid the old trap of name and phone number in 6 point type in the lower right corner. Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card. The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card. Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks. Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot. An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor. For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com. Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around. If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU. For more about business cards, get my article "What Does Your Business Card Say?" BizCardSay@BigIdeasGroup.com 2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Whats On Your Business Card? A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you. How To Write More Powerful Brochures, Leaflets, And Catalogues Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention. Is Advertising Art? Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. 16 Ways to Make Your Business Cards Unforgettable Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. Radio Interview 101 Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. 13 Facts About Newspaper Advertising Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible. What Makes Advertising Successful? MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The Shrinking Ad Dollar CPR CPA CTR.. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Why Would Anyone Want Your Business Card? Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising. Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. Harness the Power of Direct Marketing - More Small Business Power Tools One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Dont Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Advertising - Does it Matter? When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. How To Create A Better Brochure Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. Marketing Advertising, While Advertising Your Market! Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
