|
|
 |
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them. The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own. Create an Introduction Letter The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door. Demographic Analysis Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting. Creating Your Sponsorship Presentation No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements: 1. A Two to three paragraph overview of your opportunity 2. A detailed overview of tour routing, markets and venues 3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included 4. Your audience and demographic profile 5. Tour partnership deliverables or what the sponsor will receive for their investment 6. The total investment you are looking for from your sponsor and the return a sponsor can expect Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come. Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following: ? An Introduction letter that garners results ? An accurate Demographic Analysis extrapolated of 5 major markets ? Sponsorship Value Analysis to determine the worth of your opportunity ? Sponsorship presentation in Word and PowerPoint ? Press Release creation announcing sponsorship opportunity ? Press Release distributed to all major markets announcing your opportunity ? We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly ? Professional Sponsorship Contract/Agreement you can use to seal the deal ? One-hour Professional Consultation to ensure you're going in the right direction For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html About Multimediary Entertainment Marketing and Thom King Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more. King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
How To Tame The Buying Beast Inside Your Customer What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. Mobile Detailers; Customer Window Displays Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. How To Create A Better Brochure Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Using The Popularity of Celebrities and Currrent Events to Promote Your Business In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Ten Secrets for Getting FREE Advertising The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Write Attention Getting Advertisements The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Dont Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Media Savvy - Treat Them As You Would Your Best Customer The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. Advertising - Should You Be Advertising Your Services? You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. What Do Your Ads Say? Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything. How to Write Great Headlines According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. Understanding The Basics Of Advertising I get the L.A. Custom LED Display Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.
|
|
Home | Marketing eCourse | Online Marketing Kit | Web Hosting | Links | ClickBank Portal Advertising Information | Blogging & RSS | Branding Information | Copywriting | Traffic Building Email Marketing | Ezine Publishing | Site Promotion | PPC Advertising | E-Books |
| Copywrite © 2006 www.AdAdvantageSuccess.com All Rights Reserved. |
