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Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:

The Money Times

How much are those front-page Times ads?
Reuters - 11 hours ago
(Slate) (Photo: “Spiderman” Alain Robert got free front-page advertising on the New York Times. Not in the paper but on the building. ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
New York Times now offers front-page advertising MarketWatch
NY Times debuts front-page ad; new revenue source The Associated Press
Adweek - AFP
all 356 news articles


Recession raises stakes for Super Bowl advertising
guardian.co.uk, UK - 7 hours ago
"The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it," ...
Kellogg School of Management Faculty Available to Discuss Super ... PR Newswire (press release)
Super Bowl Marketers Must Gauge Sensitivity Mediapost.com
all 15 news articles


BeliefNetworks, Inc. Launches AffinityAgent Advertising ...
MSNBC - 10 hours ago
Utilizing this technology, BeliefNetworks is able to help a variety of customers in the advertising and publishing world develop relevant ad concepts and ...


Dallas Pushes for More Video Board Advertising
MSNBC - 10 hours ago
The city council is looking to add more video advertising boards and told city staff that the five currently planned for Main Street are not enough. ...


Los Angeles Business Journal

U.S. court upholds L.A. ban on billboards
Los Angeles Times, CA - 3 hours ago
The US 9th Circuit Court of Appeals said the city's 2002 outdoor advertising ban does not violate a sign company's 1st Amendment right to free speech, ...
Rare Victory: Sign Company Slapped Down By Court Curbed
Appeals court upholds L.A.'s 2002 billboard ban Los Angeles Times
all 4 news articles


Report: Rough Year For Branded Advertising Online
MediaPost Publications, New York - 8 hours ago
This year is going to be a rough one for brand advertising, according to a new report from JP Morgan Chase. The economic downturn has created a climate in ...
JP Morgan: Performance Marketing Steady as Brands Recoil in '09 ClickZ News
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model ... Mediapost.com
JP Morgan: '09 to Be Rocky for Web and Brand Ads Adweek
Washington Post
all 14 news articles


Reuters

IAC's Diller Sees Cost-Per-Click Ad Revenue Down 5%-7%
CNNMoney.com - 4 hours ago
(IACI), said Tuesday he thinks cost-per-click advertising revenue for his Internet media conglomerate are declining at 5% to 7% year-over-year in the midst ...
IAC still waiting on price falls for acquisitions Reuters
Is Liberty Exiting IAC/INTERACTIVE Entirely? (IACI) 24/7 Wall St.
all 11 news articles


Diller Bearish On ‘09 Advertising
Broadcasting & Cable, NY - 4 hours ago
CEO Barry Diller was less than optimistic when it comes to the advertising market this year, speaking at a Citigroup Media conference in Arizona Tuesday. ...


The NAD: A Primary Forum For Resolving Advertising Disputes
The Metropolitan Coporate Counsel, NJ - 12 hours ago
Hugh Latimer, Chair of Wiley Rein's Advertising Practice, has experience in a broad range of complex litigation involving advertising, sweepstakes, ...
Wiley Rein Assists Client To Secure Significant Win In ... The Metropolitan Coporate Counsel
all 2 news articles


Tourism industry scrambles to preserve advertising money
Tourism Central . . . Florida, FL - 2 hours ago
Like so many other people and interest groups fearing the worst from budget cuts, tourism leaders are scrambling to preserve state spending on advertising. ...
Welcome centers, Florida tourism ads may be axed Forbes
State tourism advertising again on the chopping block Tourism Central . . . Florida
all 7 news articles

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