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Ten Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it's truly mind-boggling!  Here are ten proven methods.

1.  Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.

2.  Write shorter articles for the Internet and send them to
broadcast houses free articles.  (These are known as "media-
matching medias.")  Here are a few sites to get you
started:

http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3.  Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.

4.  Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery
stores, and beauty and barbershops. Don't discount the idea
of handing out circulars to all the shoppers in busy
shopping centers, at bus or metro stops, and malls,
especially on weekends. You can also enlist the help of
students to hand out circulars.

5.  Print your product or service's promotional ad on the
front or back of your envelopes or other people's
envelopes.**

6.  Send programs announcements on post cards.  Shop for
maximum size at minimal price.  Use both sides for
information leaving half of one side for the addressee's
information.

7.  Check the publications that carry the kind of
advertising you need and is compatible with your
product/service. Many new mail order publications offer low
rates to first-time advertisers; a free-of-charge insertion
for prepaid issues; or special seasonal ad space at reduced
rates. In addition, there are a number of publications that
will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the publication -- they take a
commission from each order, forward to you for fulfillment,
and send you a check for the balance.

8.  Ask about "stand-by" space. This means, you submit your
ad and the publication holds it until they have unsold
space, and then at a savings of 33% or more, you can insert
your ad.  Check all local suburban and neighborhood
newspapers for these opportunities.

9.  Do you publish any kind of catalog or ad sheet?  Get in
touch with other publishers and inquire about bartering an
advertising exchange. They run your ad in their publication
in exchange for you running a comparable size ad for them in
yours.

10.  Advertise a free offer. Simply run a print or
electronic ad offering a free report of interest to most
people or to a particular target market .  Announce it in
the "tag-line." Alternatively, include the report as a bonus
for their purchase.  The objective is to convert the largest
percentage of responses into sales, which is usually done
with a "tag-line" inviting the reader to ask for more
information or a free report.

Unleashing your imagination and have a powerful force
working for you to help increase your sales.

Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,  Internet
writing and marketing, nonfiction, training.  Newsletters and
articles available at:  http://www.abundancecenter.com
blog: http://abundance.blogs.com


MORE RESOURCES:

Canada.com

National Advertising trade group opposes Yahoo-Google search ad deal
CNET News, CA - 5 hours ago
The ANA, a powerful group of over 400 companies that spend more than $100 billion in marketing and commercial advertising, said it conducted a comprehensive ...
Advertisers Not Backing Google/Yahoo Deal Washington Post
Advertiser group objects to Google-Yahoo tie up Reuters
Looking back on Google's 10 years San Francisco Chronicle
Mashable - Hard OCP
all 207 news articles


The Consumerist

Get Ready For An Onslaught Of Food Advertising
The Consumerist, NY - 1 hour ago
Foodmakers are planning to bombard you with advertising to keep you from ditching their carefully groomed brands for some blechy cheapo generics. ...
Foodmakers plan big ad campaigns in down economy The Associated Press
Summary Box: Foodmakers expand ads in down economy The Associated Press
all 231 news articles


Claire Beale on Advertising: Do we really need the Eurocrats to ...
Independent, UK - 2 hours ago
Last week the EP voted to adopt the principles of a report "on how marketing and advertising affect equality between women and men". ...


Spacelab

Is Google’s Chrome All about Advertising?
Profy - 5 hours ago
Advertising is how Google makes the money to finance acquisitions of other companies and its own large-scale developments resulting in much-hyped product ...
Video: Tech Test: Google Chrome Lacks Polish AssociatedPress
Want cheap? Keep searching Globe and Mail
Google launches Chrome Pittsburgh Post Gazette
Times Online - Independent
all 288 news articles


Advertising group opposes Yahoo-Google pact
The Associated Press - 3 hours ago
... it states its concern that "a Google-Yahoo partnership will control 90 percent of search advertising inventory and ... will likely diminish competition, ...


Flint-area school district mulls ads on buses
Chicago Tribune, United States - 12 hours ago
Children in Goodrich may soon have a new companion on the trip to school -- targeted advertising. Looking to raise extra revenue in a tough economy, ...


Sydney Morning Herald

Marissa Mayer talks about Google at 10 -- and 20
Los Angeles Times, CA - 9 hours ago
Also, the way Google has changed and influenced online advertising, the way Google has changed the monetization of content online through AdSense and our ...
Video: Google: World's Most Powerful 10-year-old AssociatedPress
Google reigns as world's most powerful 10-year-old The Associated Press
Google turns 10 San Jose Mercury News
GigaOm - Sky News
all 360 news articles


Advertising fun and emotions
Times of India, India - 19 hours ago
The wait finally ended for Lucknowites and it was time for them to witness the most awaited event of the year – Cannes Lions, 55th International Advertising ...


Advertising With New Media
Forbes, NY - Sep 6, 2008
Question: Is advertising in the Yellow Pages book still of any value? Should I replace my listing in the Yellow Pages with online advertising? ...


DailyTech

Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - Sep 5, 2008
High-profile new advertising campaigns like this often become the target of instant judgment from self-appointed “experts”, and this one was no different ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Windows Vista: The OS About Nothing InformationWeek
Microsoft Launches Latest Windows Advertising Push DailyTech
Wall Street Journal - Seattle Times
all 553 news articles

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