AdAdvantageSuccess Home Page for Internet Marketers!

Home   |   Marketing eCourse   |   Online Marketing Kit   |   Web Hosting   |   Links   |   ClickBank Portal
Advertising Information   |   Blogging & RSS   |   Branding Information   |   Copywriting   |   Traffic Building
Email Marketing   |   Ezine Publishing   |   Site Promotion   |   PPC Advertising   |   E-Books

Pros and Cons of Establishing an In-House Ad Agency


There have been several ads promoting books and reports on this
subject, or included as part of the contents in several mail
order books stating:

"SAVE UP TO 17% ON ALL YOUR ADVERTISING"

It's legitimate, practical and effective, but like so many other
promises, there are pros and cons involved. The pros are fairly
obvious. By setting up your own advertising agency and placing
your advertising under your agency name, most magazines will
allow you the standard 15% agency commission plus and extra 2%
cash discount. If your annual ad budget is $5,000 this amounts to
a saving of $850 a year, which is a considerable piece of change.

The negative side to this operation involves the initial cost of
establishing your new agency, which isn't very difficult, but it
might be considered time-consuming. To initiate an agency you
will have to have a name for it other than your regular business
name. Example: If your company name is Nationwide Electronics and
your name is John Smith, you could call your agency John Smith
Advertising or The J.S. Advertising Agency, The agency address
will have to be different than your company's, but this can be
resolved by renting a post office box the ad agency and using your
home or office address for the other. Next you will have to open
a separate checking account under the agency name because all
advertising payments will be issued thru your agency, and you
will probably be required to register your agency with your
County Clerk as a new business.

Once these details have been taken care of, you're ready to begin
placing ads. You'll have to have insertion order forms printed
with your agency name and address, and a separate form must be
prepared for each ad in each publication. When your advertising
schedule involves only a few publications, this will not be a
problem, but if you expand into 50 to 100 different magazines, it
can really cut into your time. Of course, if business gets large
enough, you can always hire a secretary to take care of that
chore.

Copyright 2004 by DeAnna Spencer

This article may be reproduced freely on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.


MORE RESOURCES:

Reuters

How much are those front-page Times ads?
Reuters - 14 hours ago
(Slate) (Photo: “Spiderman” Alain Robert got free front-page advertising on the New York Times. Not in the paper but on the building. ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
New York Times now offers front-page advertising MarketWatch
NY Times debuts front-page ad; new revenue source The Associated Press
Adweek - Western Standard- Shotgun Blog
all 358 news articles


Los Angeles Business Journal

U.S. court upholds L.A. ban on billboards
Los Angeles Times, CA - 6 hours ago
The US 9th Circuit Court of Appeals said the city's 2002 outdoor advertising ban does not violate a sign company's 1st Amendment right to free speech, ...
Rare Victory: Sign Company Slapped Down By Court Curbed
Appeals court upholds LA's billboard ban San Jose Mercury News
Appeals court upholds L.A.'s 2002 billboard ban Los Angeles Times
all 25 news articles


Recession raises stakes for Super Bowl advertising
guardian.co.uk, UK - 10 hours ago
"The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it," ...
Kellogg School of Management Faculty Available to Discuss Super ... PR Newswire (press release)
Super Bowl Marketers Must Gauge Sensitivity Mediapost.com
all 15 news articles


BeliefNetworks, Inc. Launches AffinityAgent Advertising ...
MSNBC - 13 hours ago
Utilizing this technology, BeliefNetworks is able to help a variety of customers in the advertising and publishing world develop relevant ad concepts and ...


Dallas Pushes for More Video Board Advertising
MSNBC - 13 hours ago
The city council is looking to add more video advertising boards and told city staff that the five currently planned for Main Street are not enough. ...


CBS Plans to Reduce Capital Spending to $350 Million
Bloomberg - 8 hours ago
With advertising falling in radio and local TV, New York- based CBS is seeking savings and new sources of revenue, such as today’s agreement allowing Time ...
Moonves hopeful for auto ads Hollywood Reporter
CBS In Negotiations With Cablevision On Affiliate Fees CNNMoney.com
CBS Takes On Cablevision In Next Retrans Talks Broadcasting & Cable
Wall Street Journal - Adweek
all 14 news articles


Report: Rough Year For Branded Advertising Online
MediaPost Publications, New York - 11 hours ago
This year is going to be a rough one for brand advertising, according to a new report from JP Morgan Chase. The economic downturn has created a climate in ...
JP Morgan: Performance Marketing Steady as Brands Recoil in '09 ClickZ News
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model ... Mediapost.com
JP Morgan: '09 to Be Rocky for Web and Brand Ads Adweek
Washington Post
all 14 news articles


Reuters

IAC's Diller Sees Cost-Per-Click Ad Revenue Down 5%-7%
CNNMoney.com - 7 hours ago
(IACI), said Tuesday he thinks cost-per-click advertising revenue for his Internet media conglomerate are declining at 5% to 7% year-over-year in the midst ...
IAC still waiting on price falls for acquisitions Reuters
all 11 news articles


Ask The Experts: Media 2009
MSNBC - 1 hour ago
This no-cost event features one-on-one sessions with media planning and buying professionals who will answer media and advertising questions to help ...
Ask The Experts: Media 2009 International Business Times
all 8 news articles


Diller Bearish On ‘09 Advertising
Broadcasting & Cable, NY - 7 hours ago
CEO Barry Diller was less than optimistic when it comes to the advertising market this year, speaking at a Citigroup Media conference in Arizona Tuesday. ...

Advertising - Google News

Home   |   Marketing eCourse   |   Online Marketing Kit   |   Web Hosting   |   Links   |   ClickBank Portal
Advertising Information   |   Blogging & RSS   |   Branding Information   |   Copywriting   |   Traffic Building
Email Marketing   |   Ezine Publishing   |   Site Promotion   |   PPC Advertising   |   E-Books
Copywrite ©      2006 www.AdAdvantageSuccess.com      All Rights Reserved.