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How to Write Ads that Pull Orders


If your ads aren't paying off then you need this quick method in writing ads that get orders.

Step 1 - Write a headline that will draw attention to your product or service.
Don't write headlines with phrases like:  Attention please!!  
Create headlines that IMMEDIATELY let people know what  you  are selling. 
If you have envelopes for sale at a discount, use a headline, which says:  Discount Envelopes.

Step 2 - Don't confuse the reader with several different offers in one ad. 
Use more space if you intend to advertise several offers.
If only one inch of ad space is being used, then sell only one item.
An example of copy that would describe Discount Envelopes would read as follows: 
"Discount Envelopes.  Descriptive catalog available FREE with your order for 100 #10 Business Envelopes imprinted with up to 4 lines.
$3.95Ppd. Catalog without order, 256."

Step 3- An ad that sells GENERAL MERCHANDISE or services that can be used by most individuals can be advertised in any publication.
Offers such as stamps should be advertised as GENERAL MERCHANDISE.

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Ezine editors: you can remove the instructions regarding obtaining
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MORE RESOURCES:

CaymanMama.com (press release)

Online advertising up 11 percent from last year
CNET News, CA - 4 hours ago
Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11-percent increase over the same period last year, ...
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch
Online Advertising Nearly $5.9 Billion in the Third Quarter Seeking Alpha
Growth In Online Advertising Revenue Slows InformationWeek
PC World - Forbes
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Reuters

TV Ads Contribute to Childhood Obesity, Economists Say
New York Times, United States - 4 hours ago
The researchers used several statistical models to link obesity rates to the amount of time spent viewing fast food advertising, finding that viewing more ...
Researchers: Ban on Fast Food TV Advertising Would Reverse ... MarketWatch
Study: Banning fast-food TV ads could dent obesity The Associated Press
Fast-food ad ban could cut child obesity: US study Reuters
Los Angeles Times - Telegraph.co.uk
all 460 news articles


Sport Chalet Teams With TM Advertising
MarketWatch - 9 hours ago
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...
Precor Selects Sport Chalet for California, Arizona and Nevada Earthtimes (press release)
Precor Names New England, New York Metro Home Fitness Dealer MarketWatch
Precor Selects Sport Chalet for California, Arizona and Nevada MarketWatch
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MarketWatch - 7 hours ago
"I recently had the honor of attending several of Hank's presentations when he spoke at the American Advertising Federation 4th District quarterly ...


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MarketWatch - 2 hours ago
WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely ...


Advertising pioneer George Beach to be honored
Philadelphia Inquirer, PA - 3 hours ago
By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 13 hours ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...
Journal revenue down in October The Business Journal of Milwaukee Bizjournals.com
Journal Communications October revenue slips Forbes
Journal Radio Revenues Fall In October Streaming Magazine
all 14 news articles


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - Nov 19, 2008
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


Telegraph.co.uk

Compromise On Search Deal With Microsoft Could Lift Yahoo
CNNMoney.com - 6 hours ago
Microsoft also wants to build a unified search and display advertising platform, a goal that will be hard to achieve without Yahoo's search business. ...
Yahoo! Is the One for You, Microsoft Motley Fool
AP Technology NewsBrief at 7:33 pm EST TMCnet
Analyst upgrades Yahoo, calling stock cheap MarketWatch
Redmond Channel Partner - DailyTech
all 79 news articles


What if Carmakers Stopped Advertising?
Conde Nast Portfolio, NY - 7 hours ago
What if GM -- and Ford and Cerberus/Chrysler -- stopped advertising all together? Would that be enough to save them? Almost certainly not: It would barely ...
Advertising stalls for Big Three automakers www.rbr.com
The Future Of Automotive Advertising mediabistro.com
Ad Spending By Big Three Carmakers Hits the Skids Multichannel News
USA Today - AdAge.com (subscription)
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